Informative - Simple - With a sense of humor

books:


	• Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer Bard Press, 2004 - 220 pages average customer review:based on 105 reviews view larger image
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highly recommended

Informative - Simple - With a sense of humor

I thought this book was fantastic! It had a lot of helpful information, and the author puts it in a way that is truly easy to understand. I love also that it includes bits of humor here and there and kept me laughing. After reading this, I immediately went out to find other books by the author because I liked this one so much. When working in a sales position, it's always beneficial to learn more about selling and this book was fantastic.

Good guideline for a salesman

This book offers a very good and real life guideline to become a successful salesmen. I prefer Chet Holme's Ultimate Sales machine tough.

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Gems of wisdom for all businesspeople

Gitomer is a salesman at heart. He manages to distill old and known truths and success factors into a creative and inspiring book. He constantly uses the .5 element in all the lists in the book (and his other books) that thus have become his trademark. Nonetheless, it is not annoying but easy fun.

This book might be too simple for experienced salespeople, but for me, who is just beginning this road was an eye-opener. And a very happy one too: sales is not about shoving people stuff down their throat and making them pay for it, rather it is an ethical profession in which you try to do your utmost to understand the customer and deliver him what truly brings value. This goes beyond pure sales, but should be fundamental to any business person or even every professional! If you can take a step back from your current profession, there are many lessons in this book that might be worthwhile in your everyday life:
- how to build relationships
- how to help the other person instead of (first) helping yourself
- how to try to understand others allows for improved performance
And it gives very practical tips and instructions on how and what do do each of these things, while challenging you to keep thinking.

For me, an inspiration to buy all his books (although I am sure the same mantra is repeated there). People don't like to be sold, but they love to buy!!

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reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

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