A resource for authors and independent publishers.

books:


	• Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical ... Bruce T. Batchelor Agio Publishing House, 2007 - 180 pages average customer review:based on 8 reviews view larger image
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highly recommended

A resource for authors and independent publishers.

It often comes as a shock when newly published authors discover that they must bear most of the burden of marketing their books to the general reading public -- even if they are fortunate enough to be published by one of the major New York publishing firms like Random House, Simon & Schuster or Penguin-Putnam. For self-published authors that marketing responsibility is completely theirs. Most authors are aware of the many 'how to' books that are available to them for the purpose of helping them master the craft of writing, There are also instruction books on turning raw manuscripts into finished books. What is not so obvious is that there are a number of excellent instructional guides for authors on how to market their books after they have been published. One of the best of these marketing manuals is "Book Marketing De-Mystified" by Bruce Batchelor, the man who founded Trafford (Canadian based and one of the larger POD companies servicing North America) and is widely acknowledged as the creator of the print-on-demand (POD) publishing process that has shattered the book publishing monopoly of the traditional publishing firms by allowing anyone to easily become their own publisher. This 167-page compendium of practical advice offers an especially 'user friendly' introduction to the art and science of book marketing because of its conversational style, it comprehensive coverage of book marketing issues, and Bruce Batchelor's unique perspective. It should be noted that the Midwest Book Review is positively cited (page 120) as a resource for authors and independent publishers. "Book Marketing De-Mystified" is especially useful in terms of its discussion of where to sell books, price/value setting, personal sales, paid advertising, sales promotions, publicity and public relations. Simply stated, every author and every small press publisher needs to have a competent marketing plan -- and Bruce Batchelor's "Book Marketing De-Mystified" specifically and effectively addresses that need.

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Like Manna From Heaven

My title says it best. Twenty-four hours with this book was like Manna from Heaven! It answered so many of my questions, yet managed to raise (and answer) questions that I didn't know to ask. Best of all, not only does the author advocate the POD-life, he lives it. Thanks to his insights and my additional research on the topic, my company will also thrive in the POD world! Thanks Bruce!!!

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Genuine Help for the Self-Publisher

This is a morale builder, a practical and encouraging how-to for selling books in an industry completely transformed by digital technology. Most authors set out to be writers, not marketers, and, faced with repeated rejection of their work by a series of publishers, turn only reluctantly to self-publishing. While past guides to self-publishing have dwelt on the art of haggling with bookstore owners over credit for returned books (how much scuffing of the cover is too much, etc), Batchelor reveals surprising new opportunities, and shows how authors take advantage of the changing situation. He notes, for example, that publishers have traditionally rejected manuscripts on the basis that they are written for audiences that are "too narrow." The internet has turned that upside down by making it practical to identify and sell to niche audiences. Thank goodness! This book is stuffed with information about the changing structure of the publishing business, who does what, relative costs, how to figure out what to do, and then how to go about it. This is what the overwhelmed author needs to figure out a rewarding course of action. Good stuff.

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Many Good Ideas Here

Author Bruce Batchelor, a publisher and consultant, has done a nice job of distilling his wisdom into 180 pages that spell out how an author can successfully market a book. Using examples from his experience as a publishing industry pioneer and the advice of many top selling authors, Batchelor provides the reader with a smart and sound format on how to market your book.

A must for every author

Reading this book is like having the pieces of a puzzle come together! I started my book 18 months ago and after reading BMD I was inspired to finish it and make a marketing plan that reflects my goals and is actually achievable. Whether you are an indie POD author or working with a big name publisher, this book provides a wealth of information that helps anyone understand the publishing world. It is full of specific information, real ideas and examples and it really gets you thinking about how you might market your own book. A must have for any author.

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reviews: page 1, 2

About the Book Do you want to sell more books? BOOK MARKETING DEMYSTIFIED is the first book ever to thoroughly explain the rather bizarre intricacies of book selling and marketing, while providing an easy-to-follow template for deciding WHICH promotional tactics are best for you, your resources and your situation. Written by Bruce Batchelor, inventor of print-on-demand publishing and publisher to thousands of authors from more than 100 countries, this book is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services. Learn how some have sold up to one million copies. Each author reveals the hits and misses of book marketing where innovation and clever choices bring best results and satisfaction. About the Author In 1995, BRUCE BATCHELOR rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world. Since then, more than 100,000 writers have seized the opportunity to be published, and the rate is accelerating. In 2007, an estimated 30,000 new authors will use POD services such as AuthorHouse, BookSurge, iUniverse, Lulu, Trafford and Xlibris. As a next step, Bruce has turned his attention to solving the rest of the puzzle: how all those self-publishing ("indie") authors can be successful in SELLING their books in cost-efficient and environmentally-friendly ways. Bruce was CEO of Trafford Publishing for 11 years, and is now owner/publisher at Agio Publishing House in Victoria, BC, Canada. A bestselling author and management consultant, Bruce speaks at writers conferences and universities.

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