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	• Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. ... Janet Bigham Bernstel Bank Marketing Assn., 2003
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This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 2003. The length of the article is 2814 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Click here to send marketing e-mail: permission-based e-mail potentially could transform bank marketing. While it faces a few conspicuous challenges, the concept encourages more interaction between bank and customer--foretelling the rise of a potent new customer-retention tool.(Cover Story)
Author: Janet Bigham Bernstel
Publication: Bank Marketing (Magazine/Journal)
Date: December 1, 2003
Publisher: Bank Marketing Assn.
Volume: 35 Issue: 10 Page: 22(8)

Article Type: Cover Story

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