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highly recommended |
Ethical and well written 
I liked this book a lot. Most negotiating books are either so complicated that you'd have to be an ambassador to understand them or so aggressive in their tactics that you wouldn't want to use them. This book is a perfect balance of ethical methods that will make you a winner. Ed Brodow is a competitor of mine on the negotiating lecture circuit and he has done an excellent job of distilling his all-day boot camp into a highly readable book. From Roger Dawson, Author of "Secrets of Power Negotiation."
Buy this book, read it regularly and do not lend it!
Wow! I have read many books on negotiation over the years. This is the one that quickly succinctly and immediately does the job.
His ten tips and the supporting examples are exactly what any salesperson absolutelt needs to know and use.
1. Develop "Negotiation Consciousness"
2. Be a good listener
3. Be prepared
4. Aim high
5. Be patient
6. Focus on satisfaction
7. Don't make the first move
8. Don't accept the first offer
9. Don't make unilateral concessions
10. Always be willing to walk away.
There is more much more in this tiny treasure. Buy it, read it regularly and do not lend it!
Learn the Basics Of Bargaining
Here's a great way to learn the basics of bargaining. The author's writing flows nicely, he gets right to the point, and he clarifies his advice with innumerable entertaining anecdotes. You could hardly hope for a more enjoyable way to learn skills that have so much use.
While emphasizing the importance of a cooperative approach, a fair bit of trickery is also discussed - including bluffing and making straw demands. However, if you and your opponent find yourselves playing the same tricks, you might conclude that you have both read this book, and you'll no doubt have to resort to more cooperative tactics.
Nonetheless, the sneaky stuff is fun to read about - and it's important to know about, in case it's ever used on you. For example, if you can quickly recognize when you are being taken by surprise, you'll have a better chance of resisting. And the author does explain how to resist.
Manipulative tactics are more likely to work if your opponent's confidence is weak, as the author points out. But they can be problematic in long-term relationships - such as in a workplace setting. Even if you can get away with using them, negative manipulative tactics won't help build healthy self-esteem or morale. You'll more likely undermine your team with resentment, repressed anger, and passive resistance. This won't boost your firm's productivity. Worse still, your intended victims might see through your tactics, and simply conclude that you are obnoxious and socially clumsy.
While bluffing, posturing, and trickery can be effective in appropriate circumstances, you won't go wrong if you adhere mainly to the author's core advice: Try to question your own assumptions about what can be negotiated; understand your opponent's needs, not just her position; communicate clearly - with emphasis on listening; and keep a cool head. These are just some of the pointers this book covers in depth - pointers that you will likely put to daily use. In fact, whether you are hoping to increase your sales or improve your family relationships, this book has a great deal of helpful advice to offer. And it's a lot of fun to read.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
Well Done 
I got the audio for this book and truly enjoyed it. It is informative, easy to understand and has excellent information. This book is a must read for every consumer, even if you don't utilize the techniques to negotiate it will help you to recognize when others are "playing" you.
Well Written and Helpful
Brodow provides a very useful summary for those needing to negotiate - eg. for a raise, starting salary, buying or selling a house or car, etc. Overall suggestions are made (eg. the most important trait is listening, with the ability to ask good open-ended questions also important; be willing to walk away; have a pre-thought minimum acceptable, target, and high target prior to beginning), followed by specific suggestions for certain situations and involving specific personalities.
I would suggest giving the book a quick read, then keeping it handy to refer to in future negotiations.
reviews: page 1, 2, 3
We find ourselves engaged in various kinds of negotiations every day, from trying to land a new account or win a promotion at work, to buying a house or a car, or bargaining down a cell phone bill, or settling a dispute with a friend or spouse. In this groundbreaking book, negotiation expert Ed Brodow shows us how to settle conflicts amicably to reach a win-win solution every time.
Taking a page from the Marines? Parris Island Boot Camp, Brodow drills readers on the basic skills needed to master the art of negotiation. After completing Brodow?s basic training program, you will have learned how to:
Conquer your fear of confrontation and overcome the negative behaviors that hold you back
Identify and develop your personal negotiation style
Assess the other side?s strengths and weaknesses
Get the other side to make concessions without giving up any of your goals
Master the art of listening to understand the other side?s position and strengthen your own
Avoid getting sidetracked by personal or emotional issues
Create an atmosphere of trust in which the other party is a collaborator rather than a competitor
Break through impasses and close the deal
Using a wealth of examples from real-life encounters, Brodow demonstrates how to negotiate for things most readers never knew were negotiable, such as department store purchases, medical costs, loan rates, phone bills, and credit card fees. He shows how to develop the skills and the confidence each of us need to negotiate successfully, and achieve our goals at work and in our personal lives.
better, conflict, customers, deals, negotiation, resolve, satisfy
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