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highly recommended |
A Must Read! 
I am a new fan of Chet's, after reading this book!
Clear, concise steps for REAL improvement...a MUST for your library!!!
Thanks, Chet!
Greg Provance
Synergy Surfboards
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Excellent Business Information - Poor Quality Discs 
I've been in sales, marketing, and management for 31 years and this is, simply, an outstanding compilation of how-to information for which one would normally pay quite handsomely. The step-by-step details work regardless of the size of company. The information about correcting mistakes and fine-tuning newly implemented ideas is sensational.
The negative for me was the lack of quality in the audio discs. The discs weren't the regular, silver-backed discs but burned copies. Two of the first four discs wouldn't even play. The fact he couldn't follow his own advice and distribute a high quality item is quite perturbing.
Excellent Resource!!
This is an excellent resource for any organization. Chet Holmes lays out the steps for any sales force to become successful.
Good Stuff!
Haven't finished reading this yet, but Chet Holmes really offers some great insights into creating sales and what it takes to be a sales person. I like the layout - the 12 strategies makes it easy to understand. It's definitely worth the time.
Highly recommended business guide to success
I would rate this book as the best marketing book to read if you had only "One" book to choose for improving your sales and fine tuning your business.
reviews: page 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
"Chet Holmes has been called one of the top 20 change experts in the country. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement "one at a time" and practice them over and over with pigheaded discipline. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area. Holmes offers proven strategies for: -- Management: Teach your people how to work smarter, not harder -- Marketing: Get more bang from your Web site, advertising, trade shows, and public relations -- Sales: Perfect every sales interaction by working on sales, not just in sales The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!"
ultimate sales, machine, sales, ultimate
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based on 63 reviews
