book: Novelty: One Dimension of Adaptive Project Management | Aaron J. Shenhar, Dov Dvir

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	• Novelty: One Dimension of Adaptive Project Management Aaron J. Shenhar, Dov Dvir Harvard Business School Press, 2007 - 20 pages view larger image
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With a new product, market research is less reliable and requirements are less clear. This chapter looks at the affects of project novelty on managerial behavior, marketing activities, and other tasks of project management.

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