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If Aristotle Ran General Motors: The New Soul of Business
Tom Morris

Holt Paperbacks, 1998 - 240 pages

average customer review:based on 16 reviews
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   highly recommended  highly recommended





makes philosophy come alive

I had never been a philosophy
buff, but reading this book has changed my mind . . . I now
see that the subject can be fun (if you can believe that), as
well as interesting to study . . . Morris takes ancient truths
and effectively relates them to the business world, as well
as to life overall . . . i'm now looking forward to getting his
first effort, TRUE SUCCESS: A NEW PHILOSOPHY
OF EXCELLENCE, which somebody else has
recommended to me.

I know i'm really "into" a book if I find myself taking all
sorts of notes on it, not only for my own use--but to share
others . . . the biggest problem I now
face is to edit these down to just a few passages, but let
me try:
If Aristotle ran General Motors, everyone employed there would
think of it as one large partnership, encompassing myriads
of smaller partnerships for the purpose of living well. If he
ran the corner grocery store, he would instill in everyone there
the same mindset. And if he offered you advice, I think that this
would be at its core: Always think of yourself as entering with
other people into partnerships for living well. This highly general
truth about the deep beauty of business can provide us with an
important perspective on many specific decisions we face. We
should always be asking ourselves whether what we contemplate
doing will enhance or diminish this crucial function of the
business within our own domain of influence. Are we building
partnerships for living well?

I saw the professor later that day and asked him about it. He
answered with a big smile, "At Hampden-Sydnery, we have a rule
that every student must greet everyone they pass on campus."
I said, Why do you have a rule like that?" And he explained, "At
Hampden-Syndey, we believe that etiquette is where ethics
meet everyday life. . . . If we don't help our students get
it right in the little things, they'll never be in a position to get
it right in the big things. We teach them to be courteous,
hoping that this will help them to be moral."

In an office building full of hundreds of Ph.D.s, whenever anyone
faces a personal challenge, has trouble at home, is bothered by
any sort of worry or fear, or just needs a spark or renewed energy,
they easily discovered that the wisest course of action is to seek
out the one man in the building who didn't graduate from high
school, Brother Jeff. He whistles while he works, he sings,
he greets everyone with a big smile and a kind word: "How
are you today, my friend?" An otherwise dour face may
brighten and respond, "Fine, Jeff and how are you?" The
inevitable answer: "Everything's pretty!" A conversation
then may or may not ensure, on almost any topic imaginable.
But if it does, it always ends with a hearty send-off: "You
have yourself a great day, my friend!"


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I find myself enjoying this over and over

I purchased the audio version of this book to listen to during my commute, and a year after the original purchase I realized that I've played this tape more than any other.

Why?

Aristotle's ideas can be like knives cutting through cluttered thinking, but his presentation can be a bit long and dry. Morris does a nice job of presenting Aristotle's virtues of Truth, Goodness, Unity, and Beauty as they can be applied to business while putting a fun and popular face on them.

You can find good arguments in many books for being honest in business as well as doing good and creating a sense of unity. Beauty was a surprise, but Morris argues well for it. I felt that the combination of ancient wisdom with modern examples made Morris' message meaningful and more inspirational than many other business books.

I've gotten a lot of mileage out of these ideas, and wouldn't hesitate to recommend them to anyone looking to find Aristotle's virtues in the workplace.


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Brilliant

When you ask business people what they think about ethics and morality, they usually answer that these are important things in today's business environment. When you ask them what they REALLY think about ethics and morality, most of them don't want to answer you in any detail. A few will reply that morality is "idealistic" and that one must be "pragmatic" in everyday business practice. The belief that "morality is a topic to be debated after the bills are paid" seems to be the dominant belief in business (and other) circles.

This book, brilliant in every way, attempts, and succeeds, in arguing that wisdom and its concrete manifestation in ethics, should be the cornerstone of business life. The author is a philosopher, and not a business owner, but with his insight into the dynamics of the marketplace and its optimization, his ideas are clearly thinking "out of the box". One can only hope that business leaders (and others) will discover the ideas in this book or some other like it. With today's headlines in corporate fraud and other scandals (some justified and some not), business people need to start believing in the efficacy of ethics in optimizing their business ventures.

The preface to the book concerns "reinventing corporate spirit", the author drawing on the thoughts of the ancient Greek philosopher Aristotle to set up the foundation for his arguments in the book. He recognizes correctly that it is ideas that fundamentally move the world.

Throughout the book are many interesting insights into the psychology of business practices. When speaking of happiness for example, in relation to Aristotle's notion of eudaemonia, one of these is the recognition that money is frequently not the end goal for business people, the real goal being to achieve admiration in the eyes of others. The resulting ostentatious lifestyle is primarily done to impress, this being a transient and ultimately unsatisfying motivation in the eyes of the author.

The book is divided up into four parts: Truth, Beauty, Goodness, and Unity. Each of these stand for respectively, the intellectual, aesthetic, moral, and spirtual necessities for achieving true happiness.
In "Truth" the discussion is interesting in that it emphasizes the importance of telling the truth not just from the standpoint of what it will do in relation to others, but what it will do for the individual involved. Telling a lie damages one's self confidence. Individuals who practice the telling of falsehoods are intimidated by truth and do not have any confidence in the efficacy of their own minds. In addition, the author discusses the importance of "open-book management": that the sharing of knowledge results in greater productivity among the employees. This is to be contrasted with the nervous attitude among some managers who feel threatened by information, again lacking self-confidence and are in a perpetual state of worry that the dissemination of knowledge among employees or co-workers will result in their comptetitive demise. These views on truth are most refreshing. "Lying is the most dangerously corrosive and subtly destabilizing activities to be found in human life" he says. He's right.

Quoting the Hindu proverb "The true nobility is in being superior to your precious self", the author encourages the view of competition as being one in which individuals surpass their former abilities, instead of worrying about their status in relation to others. He's right.

Even more important is that the author addresses the influence of philosophy in the development of ethical attitudes in business. Ethical relativism and nihilism have wreaked havoc in society as a whole, not just in business, and the author emphasizes the need for coming to grips with these beliefs, and replacing them with sound philosophical systems that are both rational and meshed with common sense. "Ideas rock the world" he states. He's right.

Most refreshingly, the author does not shy away from addressing the issue of self-interest. Confronting the "What's in it for me?" question that is asked by some, he clearly believes that self-interest is not something to be swept under the rug in discussions on ethics and morality in business. "The view that ethics requires total personal disinterestedness is a dangerous distortion of the truly moral point of view", he states. He's right.

Peer pressure and "going with the flow" are always issues that everyone has to deal with in the business environment. Not being labeled as a "team player" can be detrimental to one's growth in a particular organization. The author asks the reader to count the costs of conformity and not to "associate with evil men, lest you increase their number", quoting George Herbert. He's right.

But ethics is not merely a collection of arbitrary rules to follow, the author argues. The right course of action is built into the nature of reality and meshes with human nature and human needs. Since this is the case, the practice of true ethical norms is not only productive, but pleasureful to the individual, and instead of causing boredom as some might believe, alleviates it, argues the author. He's right.

Some might label, and the author does unashamedly, the framework outlined in the book as "spiritual". Goal-oriented, truth-valuing, truth-loving conduct results in a productive, life-loving spiritual individual, in complete antithesis to that of a sterile, non-creative, cynical one who views life as a burden with crosses to bear.

Some of course might view this book, and one on ethics in general, as being "idealistic" or "naive". Such individuals may not wish to even pick it up, let alone read it. But individuals who practice these ideas, or ones very similar, haved moved the world, and will continue to do so.


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reviews: page 1, 2, 3, 4



What does classical philosophy have to offer modern business? Nothing less than the secrets to building great morale and productivity in any size organization.

This is the message that Tom Morris will deliver this year to thousands of executives of leading companies such as Merrill Lynch, Coca Cola, Bayer, and Northwestern Mutual Life.

In If Aristotle Ran General Motors, Morris, who taught philosophy at Notre Dame for fifteen years, shares the knowledge that he garnered from a lifetime of studying the writings and teachings of history's wisest thinkers and shows how to apply their ideas in today's business environment. Although he frequently draws on the wisdom of Aristotle, Morris also finds inspiration in the teachings of a wide array of thinkers from many different traditions and eras. Throughout these pages we're invited to pause and consider the words of Confucius, Seneca, Saint Augustine, Ralph Waldo Emerson, Abraham Lincoln, and many others.

By looking at the inside workings of various kinds of businesses-- from GE to Tom's of Maine-- Morris shows why any company that is serious about attaining true excellence must adhere to four timeless virtues first identified by Aristotle more than two thousand years ago: Truth, Beauty, Goodness, and Unity. Morris makes clear that the most successful companies encourage a corporate culture that ensures that all interactions among colleagues, employees, bosses, clients, customers, and suppliers are infused with dignity and humanity. Moreover, the book provides clearly stated strategies for how everyone who works can make these qualities the foundation for their everyday business (and personal) lives.

If Aristotle Ran General Motors presents the most compelling case of any book yet written for a new ethics in business and for a workplace where openness and integrity are the rule rather than the exception. It offers an optimistic vision for the future and a plan for reinvigorating the soul back into our professional lives.



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