Tested Advertising Methods (Business Classics Series)45 reviews John Caples, Fred E. Hahn Prentice Hall, 1997 A copywriter's best friend + An invaluable primer for writing great ads + A classic but a dry read + Must Have Marketing Fundamentals Training             The Lazy Man's Way to Riches: DYNA/PSYC Can Give You Everything in the World You Really Want!21 reviews Joe Karbo F P Publishing Co., Inc., 1973 My favoriate book to give away + Greatest Impact in my life + Well, this will be a somewhat typical review that I give for an unusual book... + My favoriate book to give away             Riches Within Your Reach: The Law of the Higher Potential8 reviews Robert Collier Robert Collier Publications, 1947 "Awe" Full Reading + More back story for The Secret + Revisiting the fundamentals and origins of possibility thinking + GOOD ESPECIALLY IF YOU ARE A COLLIER FAN + Simply stated wisdom             My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)17 reviews Claude Hopkins McGraw-Hill, 1966 It's not just about the money + Dense With Profound Understanding Of Human Nature + This is the one!! Probably the best! + This is the "Bible" for direct marketing. + My Life in Advertising and Scientific Advertising             Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the ...137 reviews Jay Abraham St. Martin's Griffin, 2001 Zen + Easy Ways to Get More Out of What You Already Have + We all know wise business men. This book is their secret. + Must Read Business Handbook + Vintage Jay Abraham             Influence: The Psychology of Persuasion262 reviews Robert B. Cialdini Collins, 1998 Should be required reading + Good background + What's the difference between several version of the book? Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.             How to Write a Good Advertisement8 reviews Victor O. Schwab Wilshire Book Company, 1985 A great book for your advertising collection + A must read for writers of advertising + Very Clear and Consice + Classic + One of the Classics             Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...45 reviews Joseph Sugarman Delstar Pub, 1998 Joe is AMAZING! + Adweek Copywriting Handbook is the updated version of Advertising Secrets Book + Sugarman Learned On His Own Dime + Buy this book + Wow - tremendous book             The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques48 reviews Daniel S. Kennedy Adams Media Corp, 1990 How to have your sales letters actually make the sale. + Undisclosed Sources + One of the best books ever written about sales letters & DM + This book is worth 100 times its weight in gold!             Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...45 reviews Joseph Sugarman Delstar Pub, 1998 Joe is AMAZING! + Adweek Copywriting Handbook is the updated version of Advertising Secrets Book + Sugarman Learned On His Own Dime + Buy this book + Wow - tremendous book             Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the ...137 reviews Jay Abraham St. Martin's Griffin, 2001 Zen + Easy Ways to Get More Out of What You Already Have + We all know wise business men. This book is their secret. + Must Read Business Handbook + Vintage Jay Abraham             Tested Advertising Methods (Business Classics Series)45 reviews John Caples, Fred E. Hahn Prentice Hall, 1997 A copywriter's best friend + An invaluable primer for writing great ads + A classic but a dry read + Must Have Marketing Fundamentals Training             My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)17 reviews Claude Hopkins McGraw-Hill, 1966 It's not just about the money + Dense With Profound Understanding Of Human Nature + This is the one!! Probably the best! + This is the "Bible" for direct marketing. + My Life in Advertising and Scientific Advertising             How to Write a Good Advertisement8 reviews Victor O. Schwab Wilshire Book Company, 1985 A great book for your advertising collection + A must read for writers of advertising + Very Clear and Consice + Classic + One of the Classics             Influence: The Psychology of Persuasion262 reviews Robert B. Cialdini Collins, 1998 Should be required reading + Good background + What's the difference between several version of the book? Nutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times.             The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques48 reviews Daniel S. Kennedy Adams Media Corp, 1990 How to have your sales letters actually make the sale. + Undisclosed Sources + One of the best books ever written about sales letters & DM + This book is worth 100 times its weight in gold!             Riches Within Your Reach: The Law of the Higher Potential8 reviews Robert Collier Robert Collier Publications, 1947 "Awe" Full Reading + More back story for The Secret + Revisiting the fundamentals and origins of possibility thinking + GOOD ESPECIALLY IF YOU ARE A COLLIER FAN + Simply stated wisdom             The Lazy Man's Way to Riches: DYNA/PSYC Can Give You Everything in the World You Really Want!21 reviews Joe Karbo F P Publishing Co., Inc., 1973 My favoriate book to give away + Greatest Impact in my life + Well, this will be a somewhat typical review that I give for an unusual book... + My favoriate book to give away