| |
|
Wall and Piece 48 reviews Banksy
Random House UK, 2007
Like a how-to for stenciling
+ STREET ART PAR EXCELLENT + yep + Do you really need to ask???? + inspiring and entertaining
|
|
|
|
|
|
| |
|
Things I have learned in my life so far 35 reviews Stefan Sagmeister
Abrams, 2008
self help books usually turn me off
+ Great designs and interesting format + Is there more? + Must see + praise
|
|
|
|
|
|
| |
|
Emotional Design: Why We Love (or Hate) Everyday Things 29 reviews Donald A. Norman
Basic Books, 2005
excellent!
+ A good read but it won't change how you think about design + a straightforward argument for considering the human in human-centered design + An interesting view about how products can change our lives + Jakob Nielsen's Other Half
|
|
|
|
|
|
| |
|
Cradle to Cradle: Remaking the Way We Make Things 142 reviews William McDonough, Michael Braungart
North Point Press, 2002
solutions for a future
+ Spectacular Read!! + great read + cradle to cradle
|
|
|
|
|
|
| |
|
Thoughtless Acts?: Observations on Intuitive Design 7 reviews Jane Fulton Suri, IDEO
Chronicle Books, 2005
Great Book!
+ Think about it + Obscure photos with Real meanings ...
Excellent book that illustrate the little things that miss our senses and observation day in day out.
Opens up a world of thought for everyone around, expecially designers.
|
|
|
|
|
|
| |
|
Creative Advertising: Ideas and Techniques from the World's Best Campaigns 23 reviews Mario Pricken
Thames & Hudson, 2004
Handy and full of great ideas
+ A must have for advertising professionals and students + Good tips + Creative Advertising + Very nice
|
|
|
|
|
|
| |
|
Blink: The Power of Thinking Without Thinking 933 reviews Malcolm Gladwell
Back Bay Books, 2007
A Bit Long-Winded, But Worth It
Blink has changed the way I think about decision-making. From an early age we are discouraged from making "snap" decisions, we are not taught to develop our natural instincts. While some snap decisions can be mistakes, if we tune up our "gut" feelings, it may be possible to make excellent decisions ...
|
|
|
|
|
|
| |
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition 74 reviews Al Ries, Jack Trout
McGraw-Hill, 2000
A must-read
+ Great book + A real American example of Positioning point by point + Got inspired!
|
|
|
|
|
|
| |
|
Massive Change 7 reviews Bruce Mau, Jennifer Leonard, ...
Phaidon Press, 2004
For every dreamer....
+ Massive change + Massive change + An optomistic view of mankind's future
|
|
|
|
|
|
| |
|
The End of Print 19 reviews Lewis Blackwell, David Carson
Chronicle Books, 2000
end of print
+ Great Book - Not for Beginners + DO NOT MISTAKE ILLEGIBILITY FOR COMMUNICATION! + Forget about the Bauhaus
|
|
|
|
|
|
| |
|
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo ... 2 reviews Denis Higgins
McGraw-Hill, 2003
What do five legendary copywriters say about advertising?
+ Some very serious insights that I believe are timeless
The Art of Writing Advertising is a unique collection of interviews conducted about forty years ago by Advertising Age magazine editor, Denis Higgins. Legendary copywriters William Bernbach, Leo Burnett, George Gribbin, David Ogilvy and Rosser Reeves candidly discuss their craft, their writing ...
|
|
|
|
|
|
| |
|
Ogilvy on Advertising 74 reviews David Ogilvy
Vintage, 1985
fun read
+ Outdated but still valuable + It's Ogilvy, for crying out loud + absolutely great
|
|
|
|
|
|
| |
|
Where the Suckers Moon: The Life and Death of an Advertising Campaign 20 reviews Randall Rothenberg
Vintage, 1995
Great Lessons for Anyone In...or Going Into...Advertising
+ Lots of tangents, still relevant + Turf Wars a plenty + Best Advertising Book
|
|
|
|
|
|
| |
|
Sagmeister: Made You Look 20 reviews Peter Hall
Thames & Hudson, 2001
Made You Look
+ Truly innovative thinking + Sagmeister Rules + Brilliant book from a brilliant designer + Sagmeister... the Master
|
|
|
|
|
|
| |
|
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising 6 reviews Lisa Fortini-Campbell
Copy Workshop, 2001
Great Advice for Consumers and Those Who Love Them
+ easy interesting read + Smart ý Pragmatic ý Fun + Smart ý Pragmatic ý Fun + Sound advice for minding your consumers
|
|
|
|
|
|
| |
|
The Copy Workshop Workbook 2002 8 reviews Bruce Bendinger
Copy Workshop, 2002
A Gift to Copywriters
+ Great Book + Excelent buy but a little slow delivery
Among the 100-plus how-to books on my office shelves, Bruce Bendinger's well-thumbed first edition of the Workbook stands out. This book taught me, for instance, to write an effective creative strategy. (Thank you, Mr. Bendinger!) Fifteen years into my copywriting career, I can report that the ...
|
|
|
|
|
|
| |
|
Paul Rand 6 reviews Steven Heller
Phaidon Press, 2000
Excellent
+ an essential + Great book! + Buy a Magnifying Glass + A good work about a great designer
|
|
|
|
|
|
| |
|
Making and Breaking the Grid: A Graphic Design Layout Workshop 24 reviews Timothy Samara
Rockport Publishers, 2005
Making and Breaking the Grid: A Graphic Design Layout Workshop
+ Great book for designers + essential structure + good
|
|
|
|
|
|
| |
|
The Book of Gossage 5 reviews Howard Luck Gossage, Jeff Goodby
Copy Workshop, 2006
A Unique Book About a Unique Character
+ Heartbreakingly good + An entertaining history of a really strange man and his time + Read this last... + The Ad Man who was thirty years ahead of his time.
|
|
|
|
|
|
| |
|
The Tipping Point: How Little Things Can Make a Big Difference 922 reviews Malcolm Gladwell
Back Bay Books, 2002
"THINK OF THEM AS EPIDEMICS"
+ How to tip your product into the market + Making Mole Hills into Mountains + Great Information On The Theory of Tipping Points + The Law of the Few, the Stickiness Factor and the Power of Context.
|
|
|
|
|
|