Word of Mouth Marketing: How Smart Companies Get People Talking100 reviews
Andy Sernovitz

Kaplan Business, 2006

Andy knows word of mouth marketing

+ Actionable
+ Word of Mouth Marketing in Action
+ Great Ideas That Are Easy To Do
+ Read? or used?
  
  











  



  
Why We Talk: The Truth Behind Word-of-Mouth2 reviews
Bolivar J. Bueno

Creative Crayon Publishers, 2007

His opinon is as authentic as word of mouth itself

+ A solidly informative and 'reader friendly' addition

This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
  
  











  



  
Buzzmarketing: Get People to Talk About Your Stuff37 reviews
Mark Hughes

Portfolio Hardcover, 2005

Now- An In-Depth Review of the Book

+ A must-have book for word-of-mouth businesses!
+ Amazing book!
+ Get People to Talk
+ Worth a read
  
  











  



  
Punk Marketing: Get Off Your Ass and Join the Revolution28 reviews
Richard Laermer, Mark Simmons

Collins Business, 2007

Brand not bland

+ Finally, a business marketing written like it is
+ Great new wave of marketing
+ The best marketing book ever written
  
  











  



  
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth31 reviews
George Silverman

AMACOM, 2001

For marketing-impaired persons like me...excellent!

+ Takes Word of Mouth from theory to practice
+ Word-of-Mouth for Pharma
+ Sssssh!
  
  











  



  
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing20 reviews
Lois Kelly

AMACOM, 2007

A book you can use right away.

+ The Power of Conversations
+ The benefits of conversational marketing

Lois Kelly has taken the seemingly elusive art of leading and stimulating compelling conversations about your products and services and distilled it into a series of practical skills that anyone can acquire and master. It is clear that this book is the result of much real-world experience.
  
  











  



  
The Anatomy of Buzz: How to Create Word of Mouth Marketing44 reviews
Emanuel Rosen

Doubleday Business, 2002

How to Buzz your product

+ Great Intro to Buzz Marketing
+ Great resource and starting point on Buzz Marketing.
+ Listening to buzz
  
  











  



  
Grapevine: The New Art of Word-of-Mouth Marketing63 reviews
Dave Balter, John Butman

Portfolio Hardcover, 2005

Word of Mouth 101

+ Consumer evangelism how-to
+ Defining word of mouth marketing
+ pretty good
  
  











  



  
Unleashing the Ideavirus95 reviews
Seth Godin, Malcolm Gladwell

Hyperion, 2001

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

+ Infect Me With The Virus!
+ Grea book, Fast shipping
+ good for new ideas
  
  











  



  
Why We Talk: The Truth Behind Word-of-Mouth2 reviews
Bolivar J. Bueno

Creative Crayon Publishers, 2007

His opinon is as authentic as word of mouth itself

+ A solidly informative and 'reader friendly' addition

This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
  
  











  



  
Punk Marketing: Get Off Your Ass and Join the Revolution28 reviews
Richard Laermer, Mark Simmons

Collins Business, 2007

Brand not bland

+ Finally, a business marketing written like it is
+ Great new wave of marketing
+ The best marketing book ever written
  
  











  



  
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing20 reviews
Lois Kelly

AMACOM, 2007

A book you can use right away.

+ The Power of Conversations
+ The benefits of conversational marketing

Lois Kelly has taken the seemingly elusive art of leading and stimulating compelling conversations about your products and services and distilled it into a series of practical skills that anyone can acquire and master. It is clear that this book is the result of much real-world experience.
  
  











  



  
Buzzmarketing: Get People to Talk About Your Stuff37 reviews
Mark Hughes

Portfolio Hardcover, 2005

Now- An In-Depth Review of the Book

+ A must-have book for word-of-mouth businesses!
+ Amazing book!
+ Get People to Talk
+ Worth a read
  
  











  



  
Unleashing the Ideavirus95 reviews
Seth Godin, Malcolm Gladwell

Hyperion, 2001

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

+ Infect Me With The Virus!
+ Grea book, Fast shipping
+ good for new ideas
  
  











  



  
The Anatomy of Buzz: How to Create Word of Mouth Marketing44 reviews
Emanuel Rosen

Doubleday Business, 2002

How to Buzz your product

+ Great Intro to Buzz Marketing
+ Great resource and starting point on Buzz Marketing.
+ Listening to buzz
  
  











  



  
The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth31 reviews
George Silverman

AMACOM, 2001

For marketing-impaired persons like me...excellent!

+ Takes Word of Mouth from theory to practice
+ Word-of-Mouth for Pharma
+ Sssssh!
  
  











  



  
Word of Mouth Marketing: How Smart Companies Get People Talking100 reviews
Andy Sernovitz

Kaplan Business, 2006

Andy knows word of mouth marketing

+ Actionable
+ Word of Mouth Marketing in Action
+ Great Ideas That Are Easy To Do
+ Read? or used?
  
  











  



  
Grapevine: The New Art of Word-of-Mouth Marketing63 reviews
Dave Balter, John Butman

Portfolio Hardcover, 2005

Word of Mouth 101

+ Consumer evangelism how-to
+ Defining word of mouth marketing
+ pretty good