Made to Stick: Why Some Ideas Survive and Others Die222 reviews Chip Heath, Dan Heath Random House, 2007 A must-read for anyone involved in communication/presentation + If you could make yourself significantly more powerful by reading 336 pages, wouldn't you? + A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business + A good book for both marketing newcomers and seasoned professionals + Made to Stick             The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business23 reviews Richard Maxwell, Robert Dickman Collins Business, 2007 An Absolute Must Read + Exceptionally well-written business storytelling insights revealed + The Case for Storytelling as a Business-Critical Skill + Gotta love the acronym - PHAAT! + Politics             Purple Cow: Transform Your Business by Being Remarkable183 reviews Seth Godin Portfolio Hardcover, 2003 Required reading if you are in marketing or business + This is a "must read!" + Instantly Transforming! + The purple cow is a long time ago being + A must-read for managers, leaders, and entreprenuers!             Made to Stick: Why Some Ideas Survive and Others Die222 reviews Chip Heath, Dan Heath Random House, 2007 A must-read for anyone involved in communication/presentation + If you could make yourself significantly more powerful by reading 336 pages, wouldn't you? + A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business + A good book for both marketing newcomers and seasoned professionals + Made to Stick             Purple Cow: Transform Your Business by Being Remarkable183 reviews Seth Godin Portfolio Hardcover, 2003 Required reading if you are in marketing or business + This is a "must read!" + Instantly Transforming! + The purple cow is a long time ago being + A must-read for managers, leaders, and entreprenuers!             The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business23 reviews Richard Maxwell, Robert Dickman Collins Business, 2007 An Absolute Must Read + Exceptionally well-written business storytelling insights revealed + The Case for Storytelling as a Business-Critical Skill + Gotta love the acronym - PHAAT! + Politics