Killer Techniques to Succeed with Newspaper, Magazine and Yellow Pages Advertising12 reviews Michael Winicki Big Noisy Publishing Company, 2005 Overlook the lack of editing. + Excellent first advertising book. + Great for those new to creating small ads + Fantastic Book! EVERY small business owner should buy it!             Up the Agency: The Funny Business Of Advertising7 reviews Peter Mayle St. Martin's Griffin, 1994 A jaded, judgmental and jolly-good read + A great little overview of the agency game + Great insights from the ad world + Big Ad Agencies Exposed! + Good enough to steer you in or out             Window to the Future: The Golden Age of Television Marketing and Advertising2 reviews Steve Kosareff Chronicle Books, 2005 Tube hype + A fascinating social document What irony to realise that the colorful ads in this book pushed a product that eventually killed off the very magazines that the ads appeared in. Madison Avenue had no further use for the mass consumer titles of the day (Life, Look, Colliers and the Saturday Evening Post) once a television was in ...             Media Analysis Techniques1 review Arthur Asa Berger Sage Publications, Inc, 2004 A Wonderful Introduction for Students This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.             My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)18 reviews Claude Hopkins McGraw-Hill, 1966 It's not just about the money + Classic - full of knowledge - a must read + Dense With Profound Understanding Of Human Nature + This is the one!! Probably the best! + This is the "Bible" for direct marketing.             Kleppner's Advertising Procedure (16th Edition)3 reviews W. Ronald Lane, Karen Whitehill King, ... Prentice Hall, 2004 Kleppner's Advertising Procedure + Good + All-in one, explains the whole enchilada. Great for students Kleppner's Advertising Procedur             Creative Advertising: Ideas and Techniques from the World's Best Campaigns23 reviews Mario Pricken Thames & Hudson, 2004 Handy and full of great ideas + A creative's best friend. + A must have for advertising professionals and students + Good tips + Creative Advertising             Tested Advertising Methods (Prentice Hall Business Classics)46 reviews John Caples, Fred E. Hahn Prentice Hall, 1998 A copywriter's best friend + Tested Advertising Methods, by John Caples + An invaluable primer for writing great ads + A classic but a dry read             Truth, Lies and Advertising : The Art of Account Planning29 reviews Jon Steel Wiley, 1998 Loved the book, great for ad students! + Book Review + Written by a account planning director + Excellent book, concise and insightful. + The best planning book I've read to date             The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications2 reviews Sage Publications, Inc, 1999 Great food for thought + An International Treasure Reading this book sort of helps you put things you know in the right perspective in addition to giving you valuable insights into our business. It is a MUST read for any advertising professional, especially those involved in Agency management, client service and media.             The Advertising Agency Business: The Complete Manual for Management & Operation9 reviews Eugene Hameroff McGraw-Hill, 1998 Reality Check + INFORMATIVE + very useful I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book. There's not always one right answer as to how to run your ...             101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising (101 . . . Series)4 reviews Andrew Griffiths Allen & Unwin, 2004 John Thompson + Another stunner + Great series of business b oks! Must have on your shelf + Advertising             Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The ...6 reviews George E. Belch, Michael A. Belch McGraw-Hill Companies, 2003 Extensive in theory but current and entertaining + Informative + COMPREHENSIVE BOOK ABOUT INTEGRATING TRADITIONAL MEDIA + Good intro to IMC             Guerrilla Advertising4 reviews Jay Conrad Levinson Mariner Books, 1994 Excellent book + Totoal outstanding for a british market Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.             Advanced Media Planning2 reviews John R. Rossiter, Peter J. Danaher Springer, 1998 Danaher is one of World best guy in media planning model + It is a specialized book of advertising If you understand media planning modelisation buy the book. On a strategic media approach it's very interesting and clever.             The Small Town Advertising Handbook: How To Say More And Spend Less3 reviews Tom Egelhoff smalltownmarketing.com, 2002 just what I needed + The Small Town Advertising Handbook Living in a "small town", and promoting my business on a "limited budget", Tom's book provides me with the insights, tools, and strategies I am putting to good use to grow my busines, as quickly as possible, with the minimum of expense. Tom's style is to the point, easy to understand, and offers ...             Instant Advertising (Instant Success)14 reviews Bradley J Sugars, Brad Sugars McGraw-Hill, 2005 Quit Running Ads that Don't Work! + Nothing happens until something is sold + Instant Advertising + Fantastic Read!             Ogilvy on Advertising79 reviews David Ogilvy Vintage, 1985 Better than a 4 Year Degree in Advertising + The Master plys his trade + the story of a remarkable career in display advertising + A quick, interesting read with solid advertising fundamentals + Chapter 2 is Worth it Alone             Advertising: Principles and Practice (6th Edition)7 reviews William D. Wells, John Burnett, ... Prentice Hall, 2002 Great Purchase + College course books + Great Bookd + Advert             Advertising Media Planning, Sixth Edition10 reviews Jack Z. Sissors, Roger Baron McGraw-Hill, 2002 A great primer and information resource! + Thorough and Comprehensive + Advertising and Media Plannig Book Perfect Purchase! + Really Helpful + Sound Media Basics