The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market52 reviews John Zagula, Rich Tong Portfolio Hardcover, 2004 A "must read" for most organizations + Insightful! For those directly (or even indirectly) involved in their organization's marketing initiatives, what Zagula and Tong offer in this volume can be very helpful. They introduce and then rigorously examine what they call "five battle-tested plays for capturing and keeping the lead in any market." Use ...             Now, Discover Your Strengths335 reviews Marcus Buckingham, Donald O. Clifton Free Press, 2001 How do you want to spend the rest of your life? + Now Discover Your Strengths + a required read that was a pleasure to read + Very inspiring book             Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell19 reviews Nancy F. Koehn Harvard Business School Press, 2001 Learning from Branding History + a very useful and interesting business history book + Overview of successful entrepreneurial approaches to brands + Brands Old: Inspiration for Brands Yet to Be + everything you wanted to know about branding . . . and more             The Art of Project Management (Theory in Practice (O'Reilly))47 reviews Scott Berkun O'Reilly Media, Inc., 2005 New, better, cheaper edition availalbe + Project Management Experience Explainned + Good playbook for rookies. + Great for enterprise level thinking             Re-Imagine! Business Excellence in a Disruptive Age67 reviews Tom Peters DK Publishing, 2003 Very Refreshing and Insightful + The Visionary Speaks Again! + Re-imagine yourself. This is the best business book I have ever read. The writing and style of the book is very non-traditional compared to other books in this category which is refreshing and engaging all at once. Re-imagine! appealed to both my engineering and business background and has made me rethink the way I ...             Getting to Yes: Negotiating Agreement Without Giving In152 reviews Roger Fisher, William L. Ury Penguin (Non-Classics), 1991 Great + More pie + Getting to yes + Getting To Yes - An Education In Negotiating Effectively             How to Read a Financial Report: Wringing Vital Signs Out of the Numbers (How to Read a Financial Report)30 reviews John A., CPA Tracy Wiley, 2004 Quick and excellent read! + Read this BEFORE you take accounting! + Very Good~ + Excellent Introduction             First, Break All the Rules: What the World's Greatest Managers Do Differently261 reviews Marcus Buckingham, Curt Coffman Simon & Schuster, 1999 I did, and it works! + For tech geeks managers, a good addition to "The Mythical Man Month." + It's not really about breaking any rules, but it's a good reading + Best book ever about leadership! + First Break All The Rules             Seeing What's Next: Using Theories of Innovation to Predict Industry Change21 reviews Clayton M. Christensen, Erik A. Roth, ... Harvard Business School Press, 2004 Michael Porter of Innovation + Book-End for Prahalad's Fortune at the Bottom + Seeing What's Next Just as Michael Porter is the authority on Strategy, Clayton Christensen has become the authority on Innovation. He has not only created a great business theory, he has created an institution that defines our modern understanding of disruptive innovation. The foundations of his business theory are ...             How to Win Friends & Influence People638 reviews Dale Carnegie Pocket, 1998 Charismatic! + excelent book + A Life Changer + good price + An excellent way to change your life             Essentials of Accounting (9th Edition) (Essentials of Accounting)22 reviews Robert N. Anthony, Leslie K. Breitner Prentice Hall, 2006 Essentials of Accounting (9th Edition) (Essentials of Accounting) + So helpful + excellent book for a beginner Very good experience - product in great condition, shipped on time and arrived early despite my concerns. Really good that seller offered a variety of shipping options. I would order from with seller again.             Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning16 reviews Ram Charan Crown Business, 2004 Charan does it again: ten ways to make more money + Easy read with great advice + Thought Provoking This excellent, short work is a classic in its genre. Author Ram Charan outlines in no-nonsense, albeit sometimes prolix, style the essentials that all managers need to know to make their businesses and their revenues grow. Charan offers 10 basic principles, explains each one clearly, and provides ...             Mastery: The Keys to Success and Long-Term Fulfillment50 reviews George Leonard Plume, 1992 Simple, direct, profoundly original--and practical. + Very Useful + Mastery-The Keys To Success and Long-Term Fulfillment + Simple and Profound book on Mastering Your Life + How to be a master of EVERYTHING             Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated50 reviews James P. Womack, Daniel T. Jones, ... Free Press, 2003 Very readable look at "Lean Thinking" + Lean principles & theory... this is not a guide or handbook + Becoming Lean and Mean! + A classic, must read + Eye-opening!             Getting Things Done: The Art of Stress-Free Productivity467 reviews David Allen Penguin (Non-Classics), 2002 Masterful Workflow Advice for the Busy Professional + How To Eat Many Elephants 101 + getting things done + Fundamental change in thinking + A truely effective and practical time management system             A Primer on Business Ethics3 reviews James E. Chesher, Tibor R. Machan Rowman & Littlefield Publishers, Inc., 2003 Well done + How business friendly should business ethics be? After reading one review of this book I wanted to see for myself and lo and behalf found that there is a discussion of Enron in the Epilog. (The reviewer spoke out without reading the book, which is dirty pool.) In any case, while the authors are indeed champions of the free market, this doesn't ...             Flawless Consulting: A Guide to Getting Your Expertise Used46 reviews Peter Block Pfeiffer, 1999 Excellent. Easily my favorite Consulting/Project Management book. + As promised + book on consulting + Best book ever written on the consulting relationship + Insightful             Little Red Book of Selling: 12.5 Principles of Sales Greatness115 reviews Jeffrey Gitomer Bard Press, 2004 Great tool + Good Tool to Help Increase Your Sales + Great book for almost any sales role! + Good Sales Insight             The Little Book of Business Wisdom: Rules of Success from More than 50 Business Legends2 reviews Wiley, 2000 Another "Classic" Resource from Krass + A good read and very thought provoking I really admire the talents of Peter Krass who has brilliantly edited a number of "Wisdom" books, this being the most recent. Once again, he has assembled a collection of more than 50 essays written by what are correctly referred to as "business legends." Here is how the material is organized: Part ...             Economics in One Lesson: The Shortest and Surest Way to Understand Basic Economics117 reviews Henry Hazlitt Three Rivers Press, 1988 STILL the best guide to clear economic reasoning + The Ginsu for Economic Policy! + Must-Read For Politicians And Business Leaders + A basis for real thought about our money and how its spent + A Must Read for New Economists and Non Economists