Lovemarks: The Future Beyond Brands28 reviews Kevin Roberts powerHouse Books, 2004 Amazing Piece of Art + This book is a beautiful experience + creative book I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind buying this book :) It was an ...             Zag: The Number One Strategy of High-Performance Brands26 reviews Marty Neumeier Peachpit Press, 2006 great high level branding introduction + Excellent + Wonderful Ideas + ZAG . . .to the front of the competition + Very Interesting             Positioning: The Battle for Your Mind, 20th Anniversary Edition78 reviews Al Ries, Jack Trout McGraw-Hill, 2000 A must read for anyone working in marketing + Positioning, the Battle for your mind + Great book - fun read + Great book             The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic ...4 reviews Jean-Noel Kapferer Kogan Page, 2008 Highly Recommended ! + Great Book + A Valuable Text This is an authoritative, well-researched textbook on global branding. Surprisingly, it reads lighter than its considerable bulk because author Jean-Noel Kapferer uses vivid examples of real companies and products to make his points. His branding war stories make the material easier to digest, but ...             Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment12 reviews Marti Barletta Kaplan Business, 2006 This Book Helped Our Business + Long Time Coming + Excellent Book on Marketing to Women + A Note from Marti Barletta, author of Marketing to Women             Brand Leadership: The Next Level of the Brand Revolution12 reviews David A. Aaker, Erich Joachimsthaler, 1999 A must read + brand strategy + Not for the faint of heart + this is the brand bible + Something totally new!             Differentiate or Die: Survival in Our Era of Killer Competition39 reviews Jack Trout Wiley, 2001 Differentiate or die. + Marketers read this or die This is definitely compulsory reading for anyone hoping to survive in todays cluttered market where the consumer is bombarded with similar products!!!!             Marketing Research8 reviews David A. Aaker, V. Kumar, ... Wiley, 2006 As is Everything was as seller stated, a brand new book on time! Very happy witht the purchase!             BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound26 reviews Martin Lindstrom, Philip Kotler, 2005 The Interdependence of Branding and Sensory Awareness + A sensory guide to the branding experience + wonderful + Interesting and quick read on brand management + Stimulate our thinking             Strategic Market Management (Strategic Market Managment)9 reviews David A. Aaker Wiley, 1998 Exceptional book! + Provides overview of strategic management (8th Ed) + The BEST!!! Marketing Book ever!!!!!! + Leveraging Secondary Brand Knowledge to Build Brand Equity             Building Strong Brands17 reviews David A. Aaker Free Press, 1995 A Classic + Great + Brand Management + A good brand classic!             Strategic Brand Management (3rd Edition)12 reviews Kevin Lane Keller Prentice Hall, 2007 Well Updated with Lot of Cases and Interesting Stuff + smooth transaction, exact product, nice&easy supplier + All you need for Brand Management + The One Source + Brand building is important             Best Practice Cases in Branding (3rd Edition)2 reviews Kevin Keller Prentice Hall, 2007 Exelent book It is a very usefull branding strategy resumen i am sure you will enjoy it.             Origin of Brands, The21 reviews HarperCollins e-books, 2004 Very Well Done + Which way to go? + Darwin's Divergence Theory Powerful in Business Marketing + Try the divergence test in your daily career             Marketing Management (12th Edition) (Marketing Management)30 reviews Philip Kotler, Kevin Lane Keller Prentice Hall, 2006 Marketing Management Text + Exciting and revolutionary book for students and managers alike I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.             Emotional Branding: The New Paradigm for Connecting Brands to People38 reviews Marc Gobé, Sergio Zyman Allworth Press, 2001 excellent book + Emotional Branding + Great resource for personal branding + People Branding : Thats new !!             Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity10 reviews David A. Aaker Free Press, 2004 Indispensible + A Positive Contribution! + Renowned Guru Aaker + Excellent investment of time and money             Managing Brand Equity4 reviews David A. Aaker Free Press, 1991 MARKETING EQUALS MANAGING BRAND EQUITY + One of the Bests + A great way to invest money and reading time tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.             Principles of Marketing, 12th Edition11 reviews Philip Kotler, Gary Armstrong Prentice Hall, 2007 Principle of Marketing + positive + FAST SERVICE I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific. Thanks Babatunde             The Brand Gap: Expanded Edition19 reviews Marty Neumeier Peachpit Press, 2005 Good Book for Entrepreneurial Graphic Designers + best ever + Must read if you are in advertising! Good, quick read for creatives who have a business knack. It is a great reference tool for small and medium businesses or for multinational companies. Well done and easy to digest. Cheers, Ivan Mohawk Bomb Records http://www.mohawkbomb.com Also recommend: Zag: The Number One Strategy of ...