Wikinomics: How Mass Collaboration Changes Everything93 reviews Don Tapscott, Anthony D. Williams Portfolio Hardcover, 2006 Could be helpful if you are new to the topic... + The future of economics As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in ...             The New Influencers: A Marketer's Guide to the New Social Media42 reviews Paul Gillin Quill Driver Books, 2007 Marketing and influencing on the web + A Good Primer on Web 2.0 and Interactive Social Media... + Depth and perspective + A Must-Have + Read Before You Blog!             What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully ...15 reviews Ted Demopoulos Kaplan Business, 2006 Solid Educational Book + Lots of Ideas + A Great Toolbox For The Beginner Blogger This book is a keeper. Lots of examples, guidelines, explanations of Blogging strategy. I am keeping it as a reference.             Buzzmarketing: Get People to Talk About Your Stuff37 reviews Mark Hughes Portfolio Hardcover, 2005 Now- An In-Depth Review of the Book + A must-have book for word-of-mouth businesses! + Amazing book! + Get People to Talk + Worth a read             Web Marketing For Dummies (For Dummies (Computer/Tech))5 reviews Jan Zimmerman For Dummies, 2007 A must have if you own a web site + Nice.... + Excellent Overview of Internet Marketing As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over. Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your ...             eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days10 reviews Steve Weber Weber Books, 2008 Another Steve Weber How-To Book + One of the best EBAY books on Ebay bar none 5 STAR no question + ebay 101-buy it! + Best reference for selling on eBay + More Than Just 101             Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide30 reviews John Jantsch Thomas Nelson, 2007 Stop Working With Jerks! + Fantasic Read, Very Helpful + Actionable Ideas Makes This Book Different + Great resource for the novice + Duct Tape Marketing is a great resource for small business!!             Internet Riches: The Simple Money-making Secrets of Online Millionaires90 reviews Scott Fox AMACOM, 2006 A great crash course + Good Book!! + At last I have found what I needed Scott Fox covers everything in this how-to book on starting your own internet business. Parts 1 and 2 start with brainstorming business ideas and researching them to be sure they're viable and moves on to explain different business models and how these relate to the ideas you've just brainstormed. ...             Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews Andy Sernovitz Kaplan Business, 2006 Practical Word of Mouth ideas you can use now! + good + Sernovitz clearly "gets it" + Great Book! Buy It Now & Read It Immediately!             Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks15 reviews Steve Weber Weber Books, 2007 Great tips, quick read + Great Resource for Budding Entrepreneurs + Easy read + A brilliant insider's guide to word-of-mouth marketing on the Web             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews David Meerman Scott Wiley, 2007 Fantastic must read for ALL business owners! + Pure Kool-Aid. + Execellent Book - + Well-thumbed Biz Book Favorite + Good Primer             Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...29 reviews Jay Conrad Levinson Mariner Books, 2007 The best marketing book I have ever read! + No More Procrastination I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...             Citizen Marketers: When People Are the Message24 reviews Ben McConnell, Jackie Huba Kaplan Business, 2006 Good lessons for Old School Marketers, and New School Marketers, of course. + The Authority on New Marketing and Social Media + A field guide to the new social media phenomenon I'm a fan of these guys [Jackie Huba & Ben McConnel]. As most of you, I also met them with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, I even bought the Discussion Guide and follow their Blog everyday. The fact is that this book covers really great ...             Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force36 reviews Ben McConnell, Jackie Huba Kaplan Business, 2007 Finally practical steps + Authentic Ideas + Nice to have in paperback + Buzz IS different than word-of-mouth! + Outstanding, clear, practical             All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World95 reviews Seth Godin Portfolio Hardcover, 2005 So THAT'S Why People Pay So Much For Starbuck's! + The importance of having a story that resonates with customers' world view + a good resource for designers ...It's the "Starbuck's Experience", not the coffee. Seth's written a very engaging book filled with some insightful observations about human behavior and why we buy the things we do. All in all, I found the book: *An easy read (I finished it in a few hours, and I'm not a super-fast reader) ...             Marketing to the Social Web: How Digital Customer Communities Build Your Business17 reviews Larry Weber Wiley, 2007 Great tool for marketers + A good book + Latin american Social Web I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.             All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World95 reviews Seth Godin Portfolio Hardcover, 2005 So THAT'S Why People Pay So Much For Starbuck's! + The importance of having a story that resonates with customers' world view + a good resource for designers ...It's the "Starbuck's Experience", not the coffee. Seth's written a very engaging book filled with some insightful observations about human behavior and why we buy the things we do. All in all, I found the book: *An easy read (I finished it in a few hours, and I'm not a super-fast reader) ...             The New Influencers: A Marketer's Guide to the New Social Media42 reviews Paul Gillin Quill Driver Books, 2007 Marketing and influencing on the web + A Good Primer on Web 2.0 and Interactive Social Media... + Depth and perspective + A Must-Have + Read Before You Blog!             Marketing to the Social Web: How Digital Customer Communities Build Your Business17 reviews Larry Weber Wiley, 2007 Great tool for marketers + A good book + Latin american Social Web I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.             Wikinomics: How Mass Collaboration Changes Everything93 reviews Don Tapscott, Anthony D. Williams Portfolio Hardcover, 2006 Could be helpful if you are new to the topic... + The future of economics As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in ...