Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ...79 reviews Jeffrey Gitomer Bard Press, 1998 Are your customers satisfied, or loyal? + Great Book + Easy read and to the point + Customer Satisfaction is Worthless Customer Loyalty is Priceless + the best service             Now, Discover Your Strengths335 reviews Marcus Buckingham, Donald O. Clifton Free Press, 2001 How do you want to spend the rest of your life? + Now Discover Your Strengths + a required read that was a pleasure to read + Very inspiring book             The Winning Investment Habits of Warren Buffett & George Soros15 reviews Mark Tier St. Martin's Griffin, 2006 Great summary of the two Investors!! + Very enjoyable and enlighting book about investing + "Habits" is the KEY word + Good Summary!             Category Killers: The Retail Revolution and Its Impact on Consumer Culture3 reviews Robert Spector Harvard Business School Press, 2005 The Current Retailing Revolution, Not the First/Not the Last + Natural selection in the retail industry + Some new wine , some old wine in new bottle Recently I needed a set of tires. I made the rounds of the traditional tire chains in my small town. The quotes from the three stores were just about identical at $600. I went to WalMart -- $400. Same mileage guarantee, same 'we fix flats and rotate,' and a warranty that was truly nationwide. ...             Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors15 reviews Jaynie L. Smith, William G. Flanagan Doubleday Business, 2006 Prescription for Improving Your Advertising + Creating Competetive Advatage + Creating Competive Advantage If you are as tired as I am of being bombarded with advertisements and marketing that all say the same thing, and in the process, really says nothing, then this book is a revelation. Just as bad is dealing with sales reps who all say the same thing. As a consumer (personal and business), I'm ...             The Essays of Warren Buffett: Lessons for Corporate America, Second Edition6 reviews Warren E. Buffett The Cunningham Group, 2008 Topical and timely additions + An Essential Source for Business Wisdom + The Essays of Warren Buffett: Lessons for Corporate America, Second Edition + A Must Read for Every Investor + The Best on Buffett and BRK             The New Buffettology: The Proven Techniques for Investing Successfully in Changing Markets That Have Made ...30 reviews Mary Buffett, David Clark Scribner, 2002 One of the best Buffett books + Best Buffett Book! + Get the Audio Instead + Fly on Buffett's Wall + Good review, a little too much word             Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews Andy Sernovitz Kaplan Business, 2006 Practical Word of Mouth ideas you can use now! + good + Sernovitz clearly "gets it" + Great Book! Buy It Now & Read It Immediately!             Private Label Strategy: How to Meet the Store Brand Challenge9 reviews Nirmalya Kumar, Jan-benedict E. m. Steenkamp Harvard Business School Press, 2007 brilliant resource! + Best Statistics on the Growth of Private Label Brands + First book on PL from re-known academic authors + An absolute "must-read" for anyone involved in branding responsibilities or branding strategy.             Execution: The Discipline of Getting Things Done233 reviews Larry Bossidy, Ram Charan, ... Crown Business, 2002 It's a must read for CEOs + Insights into Execution as a Discipline & System + A "Must Read" for Executives + Obviously if you're going to get things done, you gotta "execute" them...             Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon13 reviews Marcia Layton Turner Wiley, 2003 All lights were clearly out at this company's corporate HQ + An excellent read! Kmart debuted around the same time as other American discount retailers, but while they constantly adapted to changing times and styles to keep their relevancy, Kmart luxuriated in a 1970's/early 1980's holding pattern regarding customer shopping and store decoration. Insisting that discount ...             Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer34 reviews Carl Sewell, Paul B. Brown Doubleday Business, 2002 Simple, very effective. + On the money + Classic Sales primer + Great! + Great Practical Application of Service             Value Investing: From Graham to Buffett and Beyond (Wiley Finance)31 reviews Bruce C. N. Greenwald, Judd Kahn, ... Wiley, 2004 A book I go back to again and again + Overview of different value investing styles. + A Serious Academic Treatment to Value Investing I got this book from Amazon several years ago, have read it several times and applied it to my own investing. It is not for beginners, but does not require a Phd either. The authors present a rational philosophy and a unique, detailed method that will help you to really estimate the intrinsic ...             Influence: The Psychology of Persuasion (Collins Business Essentials)269 reviews Robert B. Cialdini Collins Business, 2007 Influential + Fantastic for the Marketer and it's Fun! + Manipulation of "Click-Whir" Automatic Subconcious Responses Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But ...             Doing Business in 21st-Century India: How to Profit Today in Tomorrow's Most Exciting Market18 reviews Gunjan Bagla Business Plus, 2008 An India Guidebook for Merchants and Tourists Alike + Serious about India? Serioiusly, read this! + Doing Business in 21st Century India- How to profit today in tomorrow's most exciting market by GUNJAN BAGLA + Essential Reading for tomorrow's leaders + Author is a world class expert             Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...29 reviews Jay Conrad Levinson Mariner Books, 2007 The best marketing book I have ever read! + No More Procrastination I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...             The Five Dysfunctions of a Team: A Leadership Fable222 reviews Patrick M. Lencioni Jossey-Bass, 2002 The go to book on teamwork + Very inspirational + Great lessons woven into a short story + There's a lot of common sense material here, but Lencioni does organize it well...             Made to Stick: Why Some Ideas Survive and Others Die225 reviews Chip Heath, Dan Heath Random House, 2007 A must-read for anyone involved in communication/presentation + Made for Success + Get your communication to "stick" just like an urban legend + Veteran reviews Made to Stick by Heath.             Yes!: 50 Scientifically Proven Ways to Be Persuasive81 reviews Noah J. Goldstein, Steve J. Martin, ... Free Press, 2008 Yes! 50 Scientifically proven ways to be persuasive + 6.7/10: Persuasion Techniques Compilation + It Works... + Practical, concise and effective!             The Winning Investment Habits of Warren Buffett & George Soros15 reviews Mark Tier St. Martin's Griffin, 2006 Great summary of the two Investors!! + Very enjoyable and enlighting book about investing + "Habits" is the KEY word + Good Summary!