Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future10 reviews Patrick Hanlon Tantor Media, 2006 The Why and the How of Branding + Create Zealots For Your Brand + Success For The Business Owner + Definitely worth the time to read             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers133 reviews Seth Godin Simon & Schuster, 1999 This book changed my career + Easy read with great insight + Great Book So Far, Especially for Realtors! + Essential marketing material             My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)18 reviews Claude Hopkins McGraw-Hill, 1966 It's not just about the money + Classic - full of knowledge - a must read + Dense With Profound Understanding Of Human Nature + This is the one!! Probably the best! + This is the "Bible" for direct marketing.             Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, ...21 reviews Cliff Atkinson Microsoft Press, 2007 Very good book + Love the new approach + Death by PowerPoint Syndrome + Just what I needed to get energized again!             Endless Referrals, Third Edition70 reviews Bob Burg McGraw-Hill, 2005 Up to date book and very relevant + Great Guidance for working referrals + A Great Read for anyone Business Minded + One of the best books on how to network correctly + Absolutely fabulous!             The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right17 reviews Debbie Weil Portfolio Hardcover, 2006 How to communicate "the inside story, the pulse, the personality of your company" + A great overview of blogging for the corporate world, and small businesses too. + Avoids material covered elsewhere, addresses real world issues + Good resource for business communicators + Should Be Required Reading             Positioning: The Battle for Your Mind, 20th Anniversary Edition78 reviews Al Ries, Jack Trout McGraw-Hill, 2000 A must read for anyone working in marketing + Positioning, the Battle for your mind + Great book - fun read + Great book             Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)87 reviews Garr Reynolds New Riders Press, 2008 A stress-reliever + Excellent advice + Shakes my tired patterns! + A Valuable Approach to Presentation Design in a Digital and Information Rich Society             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews David Meerman Scott Wiley, 2007 Fantastic must read for ALL business owners! + Pure Kool-Aid. + Execellent Book - + Well-thumbed Biz Book Favorite + Good Primer             Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your ...29 reviews Jay Conrad Levinson Mariner Books, 2007 The best marketing book I have ever read! + No More Procrastination I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla ...             Selling the Invisible: A Field Guide to Modern Marketing142 reviews Harry Beckwith Business Plus, 1997 A Great Book. + Know Where To Hammer + Worth the price for 1.5 pages rated below + Very Well Done - Get This and Potter's "Winning" Book             Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews Andy Sernovitz Kaplan Business, 2006 Practical Word of Mouth ideas you can use now! + good + Sernovitz clearly "gets it" + Great Book! Buy It Now & Read It Immediately!             Writing White Papers: How to Capture Readers and Keep Them Engaged27 reviews Michael A. Stelzner WhitePaperSource Publishing, 2006 The BOOK on White Papers + An Easy and Excellent Read + Excellent Guide to Writing White Papers + More than just a detailed book about writing white papers + A perfect book for the novice or the professional.             The White Paper Marketing Handbook11 reviews Robert W. Bly South-Western Educational Pub, 2006 Highly Instructive and Eminently Practical + A Good Education for White Papers + If you market to a sophisticated audience, this book is for you. For those who are interested in understanding the potential value of white papers to business development and customer relationships, this book and Michael Stelzner's Writing White Papers are the most valuable resources on the subject that I have as yet encountered. I strongly recommend both. ...             Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your Business ...4 reviews Doug Hall Clerisy Press, 2005 A Book Likely to Give You a Few Good Ideas + Solid advice from an author with real world experience + Why Marketing Ideas Work + Exceptional             The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need65 reviews Daniel H. Pink Riverhead Trade, 2008 Go, Johhny, Go! + Laser sharp advice in a nifty format + One of the best career guides ever + Fantastic             Streetwise Relationship Marketing On The Internet (Streetwise)22 reviews Roger C. Parker Adams Media Corporation, 2000 Still good as gold + Streetwise is a bounty of information + Excellent Treatise on E-marketing!! + Indispensible             The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right17 reviews Debbie Weil Portfolio Hardcover, 2006 How to communicate "the inside story, the pulse, the personality of your company" + A great overview of blogging for the corporate world, and small businesses too. + Avoids material covered elsewhere, addresses real world issues + Good resource for business communicators + Should Be Required Reading             Positioning: The Battle for Your Mind, 20th Anniversary Edition78 reviews Al Ries, Jack Trout McGraw-Hill, 2000 A must read for anyone working in marketing + Positioning, the Battle for your mind + Great book - fun read + Great book             The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need65 reviews Daniel H. Pink Riverhead Trade, 2008 Go, Johhny, Go! + Laser sharp advice in a nifty format + One of the best career guides ever + Fantastic