Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews Andy Sernovitz Kaplan Business, 2006 Practical Word of Mouth ideas you can use now! + good + Sernovitz clearly "gets it" + Great Book! Buy It Now & Read It Immediately!             Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series) Christophe Van den Bulte and Stefan Wuyts Marketing Science Institute, 2007 Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital" (the concept that particular positions in networks can confer particular benefits), and reviews research on consumer, intra-organizational, and inter-organizational networks.             Linked: How Everything Is Connected to Everything Else and What It Means94 reviews Albert-Laszlo Barabasi Plume, 2003 Great read + Excellent book for beginners & engineers alike + Good way to start + Inspiring + Great overview for the non-scientist             Six Degrees: The Science of a Connected Age (Open Market Edition)33 reviews Duncan J. Watts W. W. Norton & Company, 2004 Opens up the world + awesome read + The end of the beginning of a new science + Powerful introduction to network theory + Real-world networks are the result of nonrandom structure             Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships78 reviews Jeffrey Gitomer Bard Press, 2006 Best Book Ever Helping you Connect in Business! + Good Title On How To Network and Be Connected This is an awesome book for those who are in sales, or even just want a better way to connect to people. It has an honest approach to networking and how to get to yes! Great Book!             The Anatomy of Buzz: How to Create Word of Mouth Marketing44 reviews Emanuel Rosen Doubleday Business, 2002 How to Buzz your product + Great Intro to Buzz Marketing + Great resource and starting point on Buzz Marketing. + Listening to buzz             Nexus: Small Worlds and the Groundbreaking Theory of Networks36 reviews Mark Buchanan W. W. Norton & Company, 2003 Fascinating + Good High-Level Overview + Very interesting! Nutshell review - The topic of this book, small-world networks, is fascinating and the author does a great job of covering the material in an easy to absorb and understand manner for us laymen. Well written, entertaining and thought provoking.             MySpace Marketing: Creating a Social Network to Boom Your Business Sean Percival Que, 2008 Everyday thousands of bands and small businesses signup for Myspace with big dreams of online exposure. These demographics are eager to expand their reach through the website but cannot afford the Myspace advertising rates. Instead they take a guerrilla marketing approach to building their network and connecting with new "friends". But it's hard to reach the people you want to reach, in the way ...             The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations12 reviews Robert L. Cross, Andrew Parker, ... Harvard Business School Press, 2004 Outstanding Overview for CEOs and MBAs going into HR + Knowledge is Power + How to find, assess, and support strategically important networks in your organization + A hands-on guide on social network analysis             The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing Emanuel Rosen Doubleday Business, 2009 A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new ...             Never Eat Alone: And Other Secrets to Success, One Relationship at a Time211 reviews Keith Ferrazzi, Tahl Raz Doubleday Business, 2005 Mandatory Reading for Self-Employed Professionals + Very good + Fantastic read about networking + worth checking out + The Art of the Schmooze             Rain Making: Attract New Clients No Matter What Your Field20 reviews Ford Harding Adams Media, 2008 A terrific book and practical book on business development + A must buy book! + Ford's book is down to earth and effective + Informative, technical approach to break down one's resistance to market one's services + Chapter 3 is a must read!             The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations12 reviews Robert L. Cross, Andrew Parker, ... Harvard Business School Press, 2004 Outstanding Overview for CEOs and MBAs going into HR + Knowledge is Power + How to find, assess, and support strategically important networks in your organization + A hands-on guide on social network analysis             MySpace Marketing: Creating a Social Network to Boom Your Business Sean Percival Que, 2008 Everyday thousands of bands and small businesses signup for Myspace with big dreams of online exposure. These demographics are eager to expand their reach through the website but cannot afford the Myspace advertising rates. Instead they take a guerrilla marketing approach to building their network and connecting with new "friends". But it's hard to reach the people you want to reach, in the way ...             Word of Mouth Marketing: How Smart Companies Get People Talking109 reviews Andy Sernovitz Kaplan Business, 2006 Practical Word of Mouth ideas you can use now! + good + Sernovitz clearly "gets it" + Great Book! Buy It Now & Read It Immediately!             Nexus: Small Worlds and the Groundbreaking Theory of Networks36 reviews Mark Buchanan W. W. Norton & Company, 2003 Fascinating + Good High-Level Overview + Very interesting! Nutshell review - The topic of this book, small-world networks, is fascinating and the author does a great job of covering the material in an easy to absorb and understand manner for us laymen. Well written, entertaining and thought provoking.             Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series) Christophe Van den Bulte and Stefan Wuyts Marketing Science Institute, 2007 Explores the business trends that are prompting managers to look into social network analysis, offers a conceptual "toolkit" of social network concepts, investigates "social capital" (the concept that particular positions in networks can confer particular benefits), and reviews research on consumer, intra-organizational, and inter-organizational networks.             Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships78 reviews Jeffrey Gitomer Bard Press, 2006 Best Book Ever Helping you Connect in Business! + Good Title On How To Network and Be Connected This is an awesome book for those who are in sales, or even just want a better way to connect to people. It has an honest approach to networking and how to get to yes! Great Book!             Rain Making: Attract New Clients No Matter What Your Field20 reviews Ford Harding Adams Media, 2008 A terrific book and practical book on business development + A must buy book! + Ford's book is down to earth and effective + Informative, technical approach to break down one's resistance to market one's services + Chapter 3 is a must read!             Never Eat Alone: And Other Secrets to Success, One Relationship at a Time211 reviews Keith Ferrazzi, Tahl Raz Doubleday Business, 2005 Mandatory Reading for Self-Employed Professionals + Very good + Fantastic read about networking + worth checking out + The Art of the Schmooze