Consumerism in World History: The Global Transformation of Desire (Themes in World History)1 review Peter Stearns Routledge, 2006 An important, scholarly pick Recent research on consumer experiences in Asia and the West fuel this updated second edition of Consumerism in World History, a survey that updates and adds new chapters and features throughout. With its new chapter on Latin America, Russian and Chinese developments since the 1990s, and updated ...             The $800 Million Pill: The Truth behind the Cost of New Drugs13 reviews Merrill Goozner University of California Press, 2004 thoroughly researched This book is filled with detailed information on drug companies, development and marketing of drugs, federal regulation of drug companies, academic drug research, and some of the interesting characters involved in all of this. It comes across as slightly against big pharma, but not overly so. It ...             Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients27 reviews Ray Moynihan, Alan Cassels Nation Books, 2006 WAKE UP AMERICA! + the pharmascams accelerate + Pharmaceutical Drug Cartel Exposed + Must read before popping another pill. + A must read             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers133 reviews Seth Godin Simon & Schuster, 1999 This book changed my career + Easy read with great insight + Great Book So Far, Especially for Realtors! + Essential marketing material             Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time133 reviews Howard Schultz, Dori Jones Yang Hyperion, 1999 Wake Up Call + Inside Story About The Rise Of The Starbucks Coffee Chain + Fascinating Story- Great Advice + the starbucks story + inspiring book             The Myth Of Consumerism Conrad Lodziak Pluto Press, 2002 Consumerism and consumer culture have become central to critical discussions of identity, postmodernity and culture as never before. And yet critiques of consumerism are largely confined to those who argue either for or against notions of elitism or manipulation. In the main, theorists such as Bauman, Giddens and Hall do not offer alternatives to consumerism, but argue that it is an ...             The Tipping Point: How Little Things Can Make a Big Difference940 reviews Malcolm Gladwell Back Bay Books, 2002 Want to know what takes ideas over the edge? + Excellent source for recognizing upcoming shifts and what makes them stick. + The World We can not See + Just what i needed + The Sticking Point             The Elegant Solution: Toyota's Formula for Mastering Innovation20 reviews Matthew E. May Free Press, 2006 My new Bible + Can Be Used for Personal Development + A good read + A tactical field guide for everyone looking out for elegant solutions to their life pursuits, as innovation is everybody's job!             Selling the Invisible: A Field Guide to Modern Marketing142 reviews Harry Beckwith Business Plus, 1997 A Great Book. + Know Where To Hammer + Worth the price for 1.5 pages rated below + Very Well Done - Get This and Potter's "Winning" Book             Land of Desire: Merchants, Power, and the Rise of a New American Culture6 reviews William R. Leach Vintage, 1994 perfect + interesting + Interesting story, not enough analysis + Leisure as Consumerism             The Wal-Mart Effect: How the World's Most Powerful Company Really Works--and How It's Transforming the ...103 reviews Charles Fishman Penguin (Non-Classics), 2006 Insightful, scary and impressive + Must read + Walmart shaping life everywhere. + The Walmart Effect + Very informative             The American Brewery: From Colonial Evolution to Microbrew Revolution2 reviews Bill Yenne MBI, 2003 Great book! + A great gift If you are looking for a book detailing the history of the American Brewery, this is the book to get. It reminds me of the history textbooks I had when I was in school only this book is all about beer! It starts around the time of the early settlers and moves to modern times. I love the pictures ...             The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism16 reviews Thomas Frank University Of Chicago Press, 1998 Great Book + triumphant materialism + How do you co-opt a revolution you invented? + Be Wise, Be Meaty, Be Frank + Great history of advertising...             Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery56 reviews Sam Calagione Wiley, 2005 Brewing up a business + Brewing up a Business + Additional generic awesome review! + Inspiring             Hoover, Conservation, and Consumerism: Engineering the Good Life Kendrick A. Clements University Press of Kansas, 2000 Herbert Hoover rose to political leadership in the 1920s, just as consumer society became dominant in the United States. Although personally uncomfortable with the values of consumerism, he worked to strengthen the economy through policies of conservation and to find desirable occupations for the new leisure available to modem workers. He envisioned great voluntary programs to promote ...             Walt Disney: The Triumph of the American Imagination70 reviews Neal Gabler Knopf, 2006 A Great Biography + Even-handed, thorough, and extremely readable + "It was all started by a Mouse" + Tremendously Detailed Biography of Walt Disney: a Man of Great Vision, a Risk Taker and a Success             Ogilvy on Advertising79 reviews David Ogilvy Vintage, 1985 Better than a 4 Year Degree in Advertising + The Master plys his trade + the story of a remarkable career in display advertising + A quick, interesting read with solid advertising fundamentals + Chapter 2 is Worth it Alone             Why We Buy: The Science Of Shopping147 reviews Paco Underhill Simon & Schuster, 2000 The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior + Good book + An eye-opening read for this consumer + Its a good question to ask from evry customer + Excellent read for Retail or Marketing Professionals             Imagineering Field Guide to Disney's Animal Kingdom at Walt Disney World, The9 reviews The Imagineers Disney Editions, 2007 Disney behind the scenes. + Newest + Loads of trivia + Great information             The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America15 reviews Allan M. Brandt Basic Books, 2007 An Ominous Precursor + history of the cigarette in america + For smokers + Excellent and Thorough survey