Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business19 reviews Eric Peterson Celilo Group Media, 2004 The Web Metrics Bible + Some good nugets + Must-read for Web Analysts + Web Analysis             Web Metrics: Proven Methods for Measuring Web Site Success14 reviews Jim Sterne Wiley, 2002 Useful at large but confusing here and there + It's very practical Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields his work from obsolescence for the most part. However, when he gets into topics such as CRM and also in other places ...             Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business19 reviews Eric Peterson Celilo Group Media, 2004 The Web Metrics Bible + Some good nugets + Must-read for Web Analysts + Web Analysis             Web Metrics: Proven Methods for Measuring Web Site Success14 reviews Jim Sterne Wiley, 2002 Useful at large but confusing here and there + It's very practical Even four years after its publishing date, I've found Sterne's book on Web Metrics helpful. For the most part, he's focused on business metrics applied to the web, which shields his work from obsolescence for the most part. However, when he gets into topics such as CRM and also in other places ...