The Complete Guide To Publicity6 reviews Joe Marconi McGraw-Hill Companies, 1999 Excellent publicity resource + A COMPLETE AND THOROUGH GUIDE TO PUBLICITY + Wonderful Piece + One of the best books on publicity I have seen + A great publicity primer!             Primer of Public Relations Research4 reviews Don W. Stacks The Guilford Press, 2002 Covers both formal and informal research methodology + public relations practioner's handbook + PR text primed for success Primer Of Public Relations Research by Don W. Stacks (Professor and Director of the Program in Advertising and Public Relations, University of Miami School of Communication) is a comprehensive survey of research methods used by Public Relations professionals in all walks of business. Individual ...             Essential Managers: Effective Public Relations1 review DK Publishing, Moi Ali DK ADULT, 2001 A wonderful little 5x7 pocket guide to effective public relations! This little book is packed with important information any small business or nonprofit should be aware of and use. And its price is less than what you will pay for a movie matinee special on a Saturday afternoon. While this book is small and short (only 72 pages), it covers all the basics for (1) ...             The Public Relations Writer's Handbook10 reviews Merry Aronson, Don Spetner, ... Jossey-Bass, 1998 They Don't Call It A HandBook For Nothing! + Solid handbook for traditional PR materials + A Good One + A great update of a PR classic             Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules series)15 reviews Dawn Josephson Ground Rules Press, 2004 Stylish and Effective Book Promotion + Not for fiction authors + Big advice in a small book + Light Shed by Dawn + A definite must read!!             Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself13 reviews Rick Frishman, Robyn Freedman Spizman, ... Adams Media, 2006 Rick Frishman is one of the top publicists in the U.S - He knows book PR + Top Notch Publicity + Perfect for ALL writers + A must-read before you start writing + Rick Frishman is the Insider to get to know             The Savvy Author's Guide to Book Publicity32 reviews Lissa Warren Da Capo Press, 2004 Awesome deal! + Savvy Author's Guide to Book Publicity -- great! + It was very helpful + This book is almost bibical! + The Savvy Author's Guide to Book Publicity             Public Relations Writing: Principles in Practice2 reviews Donald F. Treadwell, Jill B. Treadwell Sage Publications, Inc, 2005 lots of good information + Excellent textbook for all PR students The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, ...             PR Idea Book: 50 Proven Tools That Really Work7 reviews Jeff Winke Outskirts Press, 2006 Real-world strategies and tips--a great collection of ideas + Simple ideas that you can use + One of the Best + Well Worth the Investment!             Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns6 reviews Steve O'Keefe John Wiley & Sons, 2002 Publicity without Walls + O'Keefe is the pro from Dover in Internet publicity + He did it again + An Internet Guide For Everyone             Personal Publicity Planner: A Guide to Marketing YOU6 reviews Marion E. Gold Brittany Pubns Ltd, 1997 Inspiring Personal Marketing Guide + Little Book Packs Powerful Publicity Tips + Personal Publicity Success Story + Promote Yourself             The Practice of Public Relations, Ninth Edition10 reviews Fraser P. Seitel Prentice Hall, 2003 Practical Public Relations at its best! + Just as Promised + Practice of Public Relations (8th Edition) + Seitel Succeeds             Investor Relations: The Comprehensive Guide2 reviews Steven Bragg Accounting Tools, 2008 This book tells us about the investor relations executive (IRE) at a public company: his jobdescription, goals, responsibilities I thought this was a wonderful book. There are a fair number of good public relations books on the market. And there are a few tomes about investor relations. But I am not aware of any that layout all that is included in this book about an investor relations executive (IRE) at a public company: his ...             STOP THE PRESSES: The Crisis and Litigation PR Desk Reference29 reviews Esq. Richard S. Levick, Larry Smith Watershed Press, 2007 Advanced Strategies for Crisis Communication + Clearly written, fun to read, and indispensable + "Be prepared" is better than "be sorry." + "Must Read" for Outside and Inside Counsel as well as PR Folks + Stop the Presses: The Crisis and Litigation PR Desk Reference.             The Frugal Book Promoter: How To Do What Your Publisher Won't95 reviews Carolyn Howard-Johnson Star Publish, 2004 A treasure + Excellent advice + Great Resource + Words of wisdom from an author who's "been there-done that"... + The Frugal Book Promoter - A Compendium of Ideas             Building Buzz: How To Reach And Impress Your Target Audience14 reviews Marisa D'Vari Career Press, 2004 Great guide to gaining and keeping an audience + No One Knows This Business Better + Building Buzz: A Designer's "How To" + Dip in any time! + She knows her stuff             Never Say "No Comment"5 reviews Ian Taylor, George Olds L B Publishing Services, 2003 Simply. the best + Incredible Book + Unique, Thought-Provoking & Brilliant! + Articulate, Witty, Practical Guide to Media Relations             The Complete Guide to Book Publicity18 reviews Jodee Blanco Allworth Press, 2004 One of the most important books on Literary PR - EVER!! + Great ideas, great practical information! + This book is exhausting + Jodee Blanco Knows How to Publicize Books.             The New PR Toolkit: Strategies for Successful Media Relations (Financial Times Prentice Hall Books)3 reviews Deirdre Breakenridge, Thomas J. DeLoughry FT Press, 2003 Fantastic Tool + Definitely a good toolkit + Lots of Tools Here This book is a great tool for those looking to better understand the world of online pr. A step by step approach to maximizing this essential tool in today's fast paced business environment. Provides excellent case studies, blueprints and direction in an informative conversational style. An ...             Effective Public Relations (8th Edition)10 reviews Scott M. Cutlip, Allen H. Center, ... Prentice Hall, 1999 Effective Public Relations textbook review + Good Information For PR People + Thorough Public Relations Intro + Eat, Drink and Sleep P.R.