The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic ...4 reviews Jean-Noel Kapferer Kogan Page, 2008 Highly Recommended ! + Great Book + A Valuable Text This is an authoritative, well-researched textbook on global branding. Surprisingly, it reads lighter than its considerable bulk because author Jean-Noel Kapferer uses vivid examples of real companies and products to make his points. His branding war stories make the material easier to digest, but ...             For Women Only: What You Need to Know about the Inner Lives of Men226 reviews Shaunti Feldhahn Multnomah Books, 2004 If you haven't read this, you're missing out in a big way! + Great Book + We saw this at a marriage conference... + Great book!             What I Saw at the Revolution: A Political Life in the Reagan Era36 reviews Peggy Noonan Random House Trade Paperbacks, 2003 What a writer! VERY good read. + Best of the Best + She's a goddess! + The girl behind Reagans' words + Insight from a truly unique perspective             The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time95 reviews David Vise, Mark Malseed Delta, 2006 A company that provides a "Perk" for a good reason! + The history of the most popular search engine David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for ...             The Four Agreements: A Practical Guide to Personal Freedom, A Toltec Wisdom Book668 reviews Don Miguel Ruiz Amber-Allen Publishing, 2001 Excellent + Exciting Read!! UltimateGBGVitamins.com,UltimateMarketers.info + I'd buy it again I have made the studies of alchemy a lifetime pursuit. Muchas Gracias Don Miguel, for enlightening all of us with the the greatest lessons of the Great Toltec Masters. This book's powerful four agreements will reveal the road map for true happiness and freedom in your life.             The Emotional Intelligence Quick Book26 reviews Travis Bradberry, Jean Greaves Fireside, 2005 Shows you how to manage your emotions + Something we all need to know + We all need EQ + A very powerful book + An easy read with meaningful information             Harvard Business Review27 reviews Harvard Business Review THE Resource & Reference for your Creative Business + Get Ahead of the Curve + S C R E W every management/leadership training book you've ever read, HBR is the single source ! + Should be mandatory for any serious student of management and leadership + Better than Forbes and Fortune!             Built to Last: Successful Habits of Visionary Companies149 reviews Jim Collins, Jerry I. Porras Collins Business, 2004 The "Core Values" of Corporate Business of the Yesterday and Today + Amazing Book!! + Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant + Built to Last + A Must Read Together With Good To Great             Re-Imagine!: Business Excellence in a Disruptive Age67 reviews Tom Peters DK ADULT, 2006 Very Refreshing and Insightful + The Visionary Speaks Again! + Re-imagine yourself. This is the best business book I have ever read. The writing and style of the book is very non-traditional compared to other books in this category which is refreshing and engaging all at once. Re-imagine! appealed to both my engineering and business background and has made me rethink the way I ...             Good to Great: Why Some Companies Make the Leap... and Others Don't705 reviews Jim Collins Collins Business, 2001 For hiring managers, and those looking for leaders + "Good to Great" an exceptional leadership reference + A good look at what companies can do to manage talent + Good to Great + Good to Great review             The Tipping Point: How Little Things Can Make a Big Difference939 reviews Malcolm Gladwell Back Bay Books, 2002 Excellent source for recognizing upcoming shifts and what makes them stick. + The World We can not See + Just what i needed + The Sticking Point             The First 90 Days: Critical Success Strategies for New Leaders at All Levels79 reviews Michael Watkins Harvard Business School Press, 2003 Great Primer for Taking On a Management Job + Good advice for the manager + This is a solid resource, but don't buy it here + Well Written             Purple Cow: Transform Your Business by Being Remarkable185 reviews Seth Godin Portfolio Hardcover, 2003 Great Business Tips Fast + Required reading if you are in marketing or business + This is a "must read!" + Instantly Transforming!             The First 90 Days: Critical Success Strategies for New Leaders at All Levels79 reviews Michael Watkins Harvard Business School Press, 2003 Great Primer for Taking On a Management Job + Good advice for the manager + This is a solid resource, but don't buy it here + Well Written             For Women Only: What You Need to Know about the Inner Lives of Men226 reviews Shaunti Feldhahn Multnomah Books, 2004 If you haven't read this, you're missing out in a big way! + Great Book + We saw this at a marriage conference... + Great book!             Re-Imagine!: Business Excellence in a Disruptive Age67 reviews Tom Peters DK ADULT, 2006 Very Refreshing and Insightful + The Visionary Speaks Again! + Re-imagine yourself. This is the best business book I have ever read. The writing and style of the book is very non-traditional compared to other books in this category which is refreshing and engaging all at once. Re-imagine! appealed to both my engineering and business background and has made me rethink the way I ...             The Emotional Intelligence Quick Book26 reviews Travis Bradberry, Jean Greaves Fireside, 2005 Shows you how to manage your emotions + Something we all need to know + We all need EQ + A very powerful book + An easy read with meaningful information             The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic ...4 reviews Jean-Noel Kapferer Kogan Page, 2008 Highly Recommended ! + Great Book + A Valuable Text This is an authoritative, well-researched textbook on global branding. Surprisingly, it reads lighter than its considerable bulk because author Jean-Noel Kapferer uses vivid examples of real companies and products to make his points. His branding war stories make the material easier to digest, but ...             What I Saw at the Revolution: A Political Life in the Reagan Era36 reviews Peggy Noonan Random House Trade Paperbacks, 2003 What a writer! VERY good read. + Best of the Best + She's a goddess! + The girl behind Reagans' words + Insight from a truly unique perspective             The Tipping Point: How Little Things Can Make a Big Difference939 reviews Malcolm Gladwell Back Bay Books, 2002 Excellent source for recognizing upcoming shifts and what makes them stick. + The World We can not See + Just what i needed + The Sticking Point