Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy11 reviews
Judy Estrin

McGraw-Hill, 2008

Take the time to read this book

+ Now more than ever
+ A clear, passionate prescription for curing small minded thinking

Judy Estrin's book is like her - thoughtful, direct and authentic. The message is hard - that America has lost its innovation edge, and that it will take the careful balancing of many factors in the Innovation Ecosystem to regain it - but well worth reading and understanding. I like the fact that ...
  
  











  



  
The Man Who Knew Too Much: Alan Turing and the Invention of the Computer (Great Discoveries)16 reviews
David Leavitt

W. W. Norton, 2006

The Essential Turing Reading

+ The Most Helpful Discussion of What Turing Machines Do (from Ahadada Books)

All students studying computer science are introduced to Alan Turing at one time or another. For most, this introduction takes the form of Turing as the inventor of the Turing Machine, a machine unbounded by time and memory that can solve any problem. Once the students perform some perfunctory ...
  
  











  



  
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands6 reviews
Martin Lindstrom, Patricia B. Seybold

Kogan Page, 2003

Great Book!

+ Inspiring!
+ Fascinating Study -- A Must Read
+ Packed with Knowledge!
+ The Secret Seapon
  
  











  



  
Prophet of Innovation: Joseph Schumpeter and Creative Destruction18 reviews
Thomas K. McCraw

Belknap Press, 2007

Analyst of Change

+ Comprehensive biography of economist Joseph Schumpeter
+ "..an economist with a tragic sense of life." Daniel Bell
+ Intellectual honesty
+ Good Biography
  
  











  



  
Clued In: How to Keep Customers Coming Back Again and Again11 reviews
Lewis Carbone

FT Press, 2004

The Prohibitive Cost of Being Clueless

+ This is great!
+ Great book, but leaves a few essentials out
+ Great guide book for experience management
+ Highly Recommended!
  
  











  



  
loyalty.com : Customer Relationship Management in the New Era of Internet Marketing14 reviews
Frederick Newell

McGraw-Hill, 2002

Highly Recommended!

+ Loyalty.com
+ Loyalty and Profits

This book is a delightful result of Frederick Newell's recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he's a bit of a "geezer" - because ...
  
  











  



  
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services19 reviews
Anthony Ulwick

McGraw-Hill, 2005

The real deal. This is how you should focus on customer needs.

+ Mark B.
+ Simple and Disciplined Approach to Obtaining Customers' Wants
+ Purpose for Gathering Voice of the Customer (VOC) Data
  
  











  



  
The Wealth of Networks: How Social Production Transforms Markets and Freedom12 reviews
Yochai Benkler

Yale University Press, 2007

Phenomenal Book on Information Science and Peer Production

+ This book gave meaning to law school
+ Illustrates potential of networks

I first became familiar with Benkler after reading his paper, "Coase's Penguin" in undergraduate study. I was delighted to hear of the publication of this book. Benkler continues beautifully where he left off in his previous papers and synthesizes an excellent theory of social production in his ...
  
  











  



  
Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand2 reviews
BJ Bueno

Creative Crayon Publishers, 2007

His opinon is as authentic as word of mouth itself

+ A solidly informative and 'reader friendly' addition

This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
  
  











  



  
The Real Price of Everything: Rediscovering the Six Classics of Economics3 reviews

Sterling, 2008

Real Price of Everything by Lewis

+ A Good Reference Work

This is a complicated book because of its length and technical verbiage in economics. The outline includes lengthy dissertations by 5 or more writers in foundational economic literature and reporting. These are: 1776: The Wealth of Nations by Adam Smith 1798: An Essay on the Principle ...
  
  











  



  
Open Sources 2.0: The Continuing Evolution3 reviews
Chris DiBona, Mark Stone, ...

O'Reilly Media, Inc., 2005

Interesting read on different facets of open source movement

+ A 'must' for any interested in open source who would understand its ongoing evolution and potential
+ How OSS is changing the world as we know it...

This collection of essays on the open source movement could be called a second edition to the book "Open Sources: Voices from the Revolution" that was published in 1999. That book spent much space trying to argue that the open source movement was legitimate and here to stay. That argument has long ...
  
  











  



  
Click: What Millions of People Are Doing Online and Why it Matters51 reviews
Bill Tancer

Hyperion, 2008

Relavant and Interesting

+ Light reading for those unfamiliar with popularity of the WWW
+ great stuff, but not for everyone
+ A Comprehensive Analysis of the Mysterious Online World
  
  











  



  
The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference1 review
Claes Fornell

Palgrave Macmillan, 2007

The Centerpiece of a growing body of evidence proving that it is possible to

This book, and Claes Fornell's work, in general, is the Centerpiece of a growing body of evidence proving that it is possible to beat the market with customer satisfaction, in Chris Hart's words. Other work on the same topic includes First Manhattan Consulting Group's work showing that "Better ...
  
  











  



  
Outside Innovation: How Your Customers Will Co-Design Your Company's Future3 reviews
Patricia B. Seybold

Collins, 2006

Excellent Primer for the Core Competency of the 21st Century

+ A practical approach to incorporating the customers' voice
+ Bridging between user/open innovation and mass customization

[...] Excellent Primer for the Core Competency of the 21st Century Outside Innovation is an in-the-trenches manual for evolving your company to embrace the innovation imperative. To thrive in the Knowledge Economy, companies will have to learn how to innovate at warp speed. Ultra low costs ...
  
  











  



  
Here Comes Everybody: The Power of Organizing Without Organizations30 reviews
Clay Shirky

Penguin Press HC, The, 2008

New challenges

+ Great Quality Political Analysis
+ An Excellent school book
+ Good analysis, a bit repetitive
  
  











  



  
Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock7 reviews
Larry Selden, Geoffrey Colvin

Portfolio Hardcover, 2003

This is a great strategy book

+ Outstanding Piece of Work
+ A few simple ideas that are woefully uncommon
+ Make your Angel Customers Happy
  
  











  



  
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer1 review
Yoram (Jerry) Wind, Vijay Mahajan

FT Press, 2001

Finally

An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' ...
  
  











  



  
Creating and Delivering Totally Awesome Customer Experiences4 reviews
Gary W. Millet, Blaine W. Millet

Customer Experience Inc, 2002

Tools for developing a Customer-Focused organization

+ Understanding the customer
+ Customers Rule
+ I Believe!!!
  
  











  



  
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment23 reviews
Robert S. Kaplan, David P. Norton

Harvard Business School Press, 2000

Highly Recommended!

+ The Changing Strategy Landscape
+ The Most Important Work on Strategy
+ Overview, technique and implementation
+ If you can measure it, you can manage it
  
  











  



  
Wikinomics: How Mass Collaboration Changes Everything93 reviews
Don Tapscott, Anthony D. Williams

Portfolio Hardcover, 2008

Could be helpful if you are new to the topic...

+ The future of economics

As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in ...