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Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy 11 reviews Judy Estrin
McGraw-Hill, 2008
Take the time to read this book
+ Now more than ever + A clear, passionate prescription for curing small minded thinking
Judy Estrin's book is like her - thoughtful, direct and authentic. The message is hard - that America has lost its innovation edge, and that it will take the careful balancing of many factors in the Innovation Ecosystem to regain it - but well worth reading and understanding. I like the fact that ...
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The Man Who Knew Too Much: Alan Turing and the Invention of the Computer (Great Discoveries) 16 reviews David Leavitt
W. W. Norton, 2006
The Essential Turing Reading
+ The Most Helpful Discussion of What Turing Machines Do (from Ahadada Books)
All students studying computer science are introduced to Alan Turing at one time or another. For most, this introduction takes the form of Turing as the inventor of the Turing Machine, a machine unbounded by time and memory that can solve any problem. Once the students perform some perfunctory ...
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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands 6 reviews Martin Lindstrom, Patricia B. Seybold
Kogan Page, 2003
Great Book!
+ Inspiring! + Fascinating Study -- A Must Read + Packed with Knowledge! + The Secret Seapon
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Prophet of Innovation: Joseph Schumpeter and Creative Destruction 18 reviews Thomas K. McCraw
Belknap Press, 2007
Analyst of Change
+ Comprehensive biography of economist Joseph Schumpeter + "..an economist with a tragic sense of life." Daniel Bell + Intellectual honesty + Good Biography
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Clued In: How to Keep Customers Coming Back Again and Again 11 reviews Lewis Carbone
FT Press, 2004
The Prohibitive Cost of Being Clueless
+ This is great! + Great book, but leaves a few essentials out + Great guide book for experience management + Highly Recommended!
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loyalty.com : Customer Relationship Management in the New Era of Internet Marketing 14 reviews Frederick Newell
McGraw-Hill, 2002
Highly Recommended!
+ Loyalty.com + Loyalty and Profits
This book is a delightful result of Frederick Newell's recent indoctrination in marketing through the World Wide Web. Newell is an internationally acclaimed professional and part-time academic who specializes in database marketing. He admits in his preface that he's a bit of a "geezer" - because ...
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services 19 reviews Anthony Ulwick
McGraw-Hill, 2005
The real deal. This is how you should focus on customer needs.
+ Mark B. + Simple and Disciplined Approach to Obtaining Customers' Wants + Purpose for Gathering Voice of the Customer (VOC) Data
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The Wealth of Networks: How Social Production Transforms Markets and Freedom 12 reviews Yochai Benkler
Yale University Press, 2007
Phenomenal Book on Information Science and Peer Production
+ This book gave meaning to law school + Illustrates potential of networks
I first became familiar with Benkler after reading his paper, "Coase's Penguin" in undergraduate study. I was delighted to hear of the publication of this book. Benkler continues beautifully where he left off in his previous papers and synthesizes an excellent theory of social production in his ...
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Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand 2 reviews BJ Bueno
Creative Crayon Publishers, 2007
His opinon is as authentic as word of mouth itself
+ A solidly informative and 'reader friendly' addition
This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.
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The Real Price of Everything: Rediscovering the Six Classics of Economics 3 reviews
Sterling, 2008
Real Price of Everything by Lewis
+ A Good Reference Work
This is a complicated book because of its length and
technical verbiage in economics. The outline includes
lengthy dissertations by 5 or more writers in foundational
economic literature and reporting. These are:
1776: The Wealth of Nations by Adam Smith
1798: An Essay on the Principle ...
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Open Sources 2.0: The Continuing Evolution 3 reviews Chris DiBona, Mark Stone, ...
O'Reilly Media, Inc., 2005
Interesting read on different facets of open source movement
+ A 'must' for any interested in open source who would understand its ongoing evolution and potential + How OSS is changing the world as we know it...
This collection of essays on the open source movement could be called a second edition to the book "Open Sources: Voices from the Revolution" that was published in 1999. That book spent much space trying to argue that the open source movement was legitimate and here to stay. That argument has long ...
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Click: What Millions of People Are Doing Online and Why it Matters 51 reviews Bill Tancer
Hyperion, 2008
Relavant and Interesting
+ Light reading for those unfamiliar with popularity of the WWW + great stuff, but not for everyone + A Comprehensive Analysis of the Mysterious Online World
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference 1 review Claes Fornell
Palgrave Macmillan, 2007
The Centerpiece of a growing body of evidence proving that it is possible to
This book, and Claes Fornell's work, in general, is the Centerpiece of a growing body of evidence proving that it is possible to beat the market with customer satisfaction, in Chris Hart's words. Other work on the same topic includes First Manhattan Consulting Group's work showing that "Better ...
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Outside Innovation: How Your Customers Will Co-Design Your Company's Future 3 reviews Patricia B. Seybold
Collins, 2006
Excellent Primer for the Core Competency of the 21st Century
+ A practical approach to incorporating the customers' voice + Bridging between user/open innovation and mass customization
[...]
Excellent Primer for the Core Competency of the 21st Century
Outside Innovation is an in-the-trenches manual for evolving your company to embrace the innovation imperative.
To thrive in the Knowledge Economy, companies will have to learn how to innovate at warp speed. Ultra low costs ...
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Here Comes Everybody: The Power of Organizing Without Organizations 30 reviews Clay Shirky
Penguin Press HC, The, 2008
New challenges
+ Great Quality Political Analysis + An Excellent school book + Good analysis, a bit repetitive
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Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock 7 reviews Larry Selden, Geoffrey Colvin
Portfolio Hardcover, 2003
This is a great strategy book
+ Outstanding Piece of Work + A few simple ideas that are woefully uncommon + Make your Angel Customers Happy
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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer 1 review Yoram (Jerry) Wind, Vijay Mahajan
FT Press, 2001
Finally
An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' ...
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Creating and Delivering Totally Awesome Customer Experiences 4 reviews Gary W. Millet, Blaine W. Millet
Customer Experience Inc, 2002
Tools for developing a Customer-Focused organization
+ Understanding the customer + Customers Rule + I Believe!!!
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The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment 23 reviews Robert S. Kaplan, David P. Norton
Harvard Business School Press, 2000
Highly Recommended!
+ The Changing Strategy Landscape + The Most Important Work on Strategy + Overview, technique and implementation + If you can measure it, you can manage it
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Wikinomics: How Mass Collaboration Changes Everything 93 reviews Don Tapscott, Anthony D. Williams
Portfolio Hardcover, 2008
Could be helpful if you are new to the topic...
+ The future of economics
As has already been stated, the view of the world of mass collaboration presented in this book is rather simplistic. It could be helpful, though, if you are new to the topic and would like to understand what "emergence", "wikis" and "prosumers" mean and how the term "knowledge" is changing in ...
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