The End of Advertising as We Know It18 reviews Sergio Zyman, Armin Brott Wiley, 2003 Packed With Knowledge! + Thought provoking... Deeply informed by his marketing experience at Coca-Cola, Sergio Zyman knows advertising theories, but he doesn't like them. He is marketing's angry child, shouting, "Traditional advertising just isn't working." He delights in hurling stones at traditional advertising icons, including "brand ...             Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising26 reviews Joseph Jaffe Wiley, 2005 The Future of Advertising is Now + The best digerati marketing book yet + Joe Jaffe get's it, the agencies don't. A must read! Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...             Purple Cow: Transform Your Business by Being Remarkable176 reviews Seth Godin Portfolio Hardcover, 2003 Short, Sweet, and Accessible + A good recommendation + Great Book by a Great Writer + Great Book, but enough with the "sneezers" + PC is fun and remarkable. Allow it to entertain you....             Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force35 reviews Ben McConnell, Jackie Huba Kaplan Business, 2007 Authentic Ideas + Nice to have in paperback + Buzz IS different than word-of-mouth! + Outstanding, clear, practical             Word of Mouth Marketing: How Smart Companies Get People Talking94 reviews Andy Sernovitz Kaplan Business, 2006 It Works. Honestly. + A "Must Read" for all business and non-profit organization people + Read this book! + This review is word of mouth + Good Book on WOM             The New Influencers: A Marketer's Guide to the New Social Media36 reviews Paul Gillin Quill Driver Books, 2007 You must buy this book! + To Influence using the Web + Social media: PR's chance to shine + Read it now             All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews Seth Godin Portfolio Hardcover, 2005 So THAT'S Why People Pay So Much For Starbuck's! + Today selling needs concepts not products. + Get it Now! + All Marketeers are Liers             The Anatomy of Buzz: How to Create Word of Mouth Marketing43 reviews Emanuel Rosen Doubleday Business, 2002 How to Buzz your product + Great resource and starting point on Buzz Marketing. + Listening to buzz + Teaching By Example             The End of Marketing as We Know It89 reviews Sergio Zyman Collins Business, 2000 Still the Number One guide to brand marketing + Solid Foundational Book on Marketing + Persuasive This book is a PRACTICAL guide to building multiple brands in the new world of marketing. It is a great reference to doing things differently and pushing the envelope.             Emotional Branding: The New Paradigm for Connecting Brands to People37 reviews Marc Gob, Sergio Zyman Allworth Press, 2001 excellent book + Great resource for personal branding + People Branding : Thats new !! Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from notoriety to aspiration 6) from ...             Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising26 reviews Joseph Jaffe Wiley, 2005 The Future of Advertising is Now + The best digerati marketing book yet + Joe Jaffe get's it, the agencies don't. A must read! Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...             All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews Seth Godin Portfolio Hardcover, 2005 So THAT'S Why People Pay So Much For Starbuck's! + Today selling needs concepts not products. + Get it Now! + All Marketeers are Liers             Purple Cow: Transform Your Business by Being Remarkable176 reviews Seth Godin Portfolio Hardcover, 2003 Short, Sweet, and Accessible + A good recommendation + Great Book by a Great Writer + Great Book, but enough with the "sneezers" + PC is fun and remarkable. Allow it to entertain you....             The New Influencers: A Marketer's Guide to the New Social Media36 reviews Paul Gillin Quill Driver Books, 2007 You must buy this book! + To Influence using the Web + Social media: PR's chance to shine + Read it now             Word of Mouth Marketing: How Smart Companies Get People Talking94 reviews Andy Sernovitz Kaplan Business, 2006 It Works. Honestly. + A "Must Read" for all business and non-profit organization people + Read this book! + This review is word of mouth + Good Book on WOM             The End of Marketing as We Know It89 reviews Sergio Zyman Collins Business, 2000 Still the Number One guide to brand marketing + Solid Foundational Book on Marketing + Persuasive This book is a PRACTICAL guide to building multiple brands in the new world of marketing. It is a great reference to doing things differently and pushing the envelope.             The End of Advertising as We Know It18 reviews Sergio Zyman, Armin Brott Wiley, 2003 Packed With Knowledge! + Thought provoking... Deeply informed by his marketing experience at Coca-Cola, Sergio Zyman knows advertising theories, but he doesn't like them. He is marketing's angry child, shouting, "Traditional advertising just isn't working." He delights in hurling stones at traditional advertising icons, including "brand ...             Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force35 reviews Ben McConnell, Jackie Huba Kaplan Business, 2007 Authentic Ideas + Nice to have in paperback + Buzz IS different than word-of-mouth! + Outstanding, clear, practical             Emotional Branding: The New Paradigm for Connecting Brands to People37 reviews Marc Gob, Sergio Zyman Allworth Press, 2001 excellent book + Great resource for personal branding + People Branding : Thats new !! Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from notoriety to aspiration 6) from ...             The Anatomy of Buzz: How to Create Word of Mouth Marketing43 reviews Emanuel Rosen Doubleday Business, 2002 How to Buzz your product + Great resource and starting point on Buzz Marketing. + Listening to buzz + Teaching By Example