Married to the Brand: Why Consumers Bond with Some Brands for Life5 reviews William J. McEwen Gallup Press, 2005 A Great Read For Anyone! + Chapters survey pride levels, common brand dilemmas, and more. + Great understanding of a Brand + Based on Sixty Years of Research + About time             Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force35 reviews Ben McConnell, Jackie Huba Kaplan Business, 2007 Authentic Ideas + Nice to have in paperback + Buzz IS different than word-of-mouth! + Outstanding, clear, practical             The Long Tail: Why the Future of Business is Selling Less of More177 reviews Chris Anderson Hyperion, 2006 Wow + The Long Tail by Chris Anderson + The Long Book from a Short Article Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers130 reviews Seth Godin Simon & Schuster, 1999 Somewhat dated, but certainly an excellent read + Great Book So Far, Especially for Realtors! + Essential marketing material + It's not always better to ask for forgiveness than permission             The Cluetrain Manifesto: The End of Business as Usual150 reviews Christopher Locke, Rick Levine, ... Basic Books, 2001 Wake-up Call + I love it! + Still rocking after all these years! + Still a Valuable Read             The Cluetrain Manifesto: The End of Business as Usual150 reviews Christopher Locke, Rick Levine, ... Basic Books, 2001 Wake-up Call + I love it! + Still rocking after all these years! + Still a Valuable Read             Married to the Brand: Why Consumers Bond with Some Brands for Life5 reviews William J. McEwen Gallup Press, 2005 A Great Read For Anyone! + Chapters survey pride levels, common brand dilemmas, and more. + Great understanding of a Brand + Based on Sixty Years of Research + About time             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers130 reviews Seth Godin Simon & Schuster, 1999 Somewhat dated, but certainly an excellent read + Great Book So Far, Especially for Realtors! + Essential marketing material + It's not always better to ask for forgiveness than permission             The Long Tail: Why the Future of Business is Selling Less of More177 reviews Chris Anderson Hyperion, 2006 Wow + The Long Tail by Chris Anderson + The Long Book from a Short Article Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.             Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force35 reviews Ben McConnell, Jackie Huba Kaplan Business, 2007 Authentic Ideas + Nice to have in paperback + Buzz IS different than word-of-mouth! + Outstanding, clear, practical