The Tipping Point: How Little Things Can Make a Big Difference918 reviews
Malcolm Gladwell

Back Bay Books, 2002

"THINK OF THEM AS EPIDEMICS"

+ Real Page Turner
+ Great read
+ Ground Breaking. Shaped Business and Sociological Thinking.
  
  











  



  
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews
Seth Godin

Portfolio Hardcover, 2005

So THAT'S Why People Pay So Much For Starbuck's!

+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
  
  











  



  
Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything1535 reviews
Stephen J. Dubner

William Morrow, 2006

Freakonomics vs. Cliff Notes

+ hard core christians wont like this book
+ Entertaining
+ Still Relevant
+ Just Plain Fun
  
  











  



  
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas44 reviews
Seth Godin

Portfolio Hardcover, 2006

Hardcover Blog You'll Enjoy

+ Mini Mind Jolts

Evangelizing as the little guy in a country of big companies and Wall Street takes energy. Seth Godin has plenty as he shares clear and entertaining ideas on small business. He provides great facts. He sprinkles in personal experiences. He gives anecdotes to which any marketer can relate. This ...
  
  











  



  
Why We Buy: The Science of Shopping138 reviews
Paco Underhill

Texere Publishing, 2001

Well worth your time

+ Must read
+ Interior Architect Learns Secrets of Shoppers

This book is insightful, intelligent, and provides an invaluable view at the commercial world we live in. Paco Underhill is an amazing writer, the book is an easy & an enjoyable read.
  
  











  



  
Burma-Shave (Minnesota)2 reviews
Bill Vossler

North Star Pr of st Cloud, 1997

so many smiles

+ Gift to Dad

Young and old have sat around together, reading and smiling the messages by turns. Great thing to do among friends and strangers. People merrily identify with the content.
  
  











  



  
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase ...92 reviews
Brent Sampson

Outskirts Press, 2007

I AM AMAZED!!!

+ A 'Must-Have' book for every author!
+ No nonsense style - straightforward and clear
+ What a great book to help you promote your book on amazon
  
  











  



  
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)111 reviews
Seth Godin

Portfolio Hardcover, 2007

Simple but true.

+ Short, yet motivational, readable and to the point
+ Best Quick Business Read Ever

This is a very simple but powerful concept that will help those who apply it to achieve more in all areas of their lives.
  
  











  



  
Unleashing the Idea Virus95 reviews

Simon & Schuster Audio, 2001

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

+ Infect Me With The Virus!
+ Grea book, Fast shipping
+ good for new ideas
  
  











  



  
Good to Great: Why Some Companies Make the Leap... and Others Don't681 reviews
Jim Collins

Collins, 2001

Who is on your Bus?

+ Excellent
+ The Bus, the BHAG and the Hedgehog!
+ GREAT!!!
+ Good to Great by Jim Collins
  
  











  



  
Getting Things Done: The Art of Stress-Free Productivity423 reviews
David Allen

Penguin (Non-Classics), 2002

Easy to learn, difficult to master

+ Best of the best in time management
+ Sounds Good on Paper
+ It is about more than just "Getting Things Done"
+ challenging
  
  











  



  
Free Prize Inside!: The Next Big Marketing Idea41 reviews
Seth Godin, Penguin USA Portfolio, 2004

An EXCELLENT Investment!

+ Make value not ads
+ Don't let the cover fool you. It's great

Wow, what a surprising book! I love the physicality of it, but the content is really what one buys books for and this one won't let you down. The author makes it easy to skim-find what content you're looking for through the presentation of print. He also lets you know that you can skip to the back ...
  
  











  



  
Amazon.com for Dummies15 reviews
Mara Friedman

For Dummies, 2004

Obviously a must for all amazon reviewers, commenters and posters (or posers)

+ Ready Reference
+ Books information is very relavant .

Amazon seems to have a lot of zombies wandering around. So many people jumping around screaming at one another about subjects they know nothing about. People that think Modest Mouse is the next Beatles, then of course everyone raving about Al Gore's new movie. The puppets dance and the crowd ...
  
  











  



  
Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own ...120 reviews
Tom Ross, Marilyn Ross

Writers Digest Books, 2002

Great book for beginners!

+ A Useful Place to Start
+ the complete handbook
+ The "COMPLETE" Guide to Self-Publishing? "EVERYTHING" You Need to Know?
+ A Publisher's Bible
  
  











  



  
Book Design and Production18 reviews
Pete Masterson

Aeonix Publishing Group, 2005

If you want to self-publish a book, then you need to read this!

+ Excellent reference, but . . .
+ A Valuable Source
+ Book Design and Production - Pete Masterson
  
  











  



  
The Big Red Fez: How To Make Any Web Site Better53 reviews
Seth Godin

Free Press, 2002

Is your web site turning away customers? FInd out!

+ Insightful, Witty and Ahead of its Time!
+ A "Keep-It-Simple-Stupid" Approach to Web Usability
+ Timeless "oldie"
  
  











  



  
Rich Dad's Advisors: OPM: How to Attract Other People's Money for Your Investments--The Ultimate Leverage12 reviews
Michael A. Lechter

Warners Business Books, 2004

Great book to start a business with.

+ OPM: Other People's Money
+ The art of leverage
+ A good start on the big business picture.
+ A Must Read For True Entrepreneurs
  
  











  



  
Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits3 reviews
Alexis Gerard, Bob Goldstein, ...

Wiley, 2005

An inspiration

+ A very important book!

Going Visual really inspired me, as an entrepreneur. I'm sure like most people I had no idea of the possibilities held within a simple digital camera. Reading this book opened a new world of possibilities. I don't go anywhere without a camera now.
  
  











  



  
Print-on-Demand Book Publishing: A New Approach To Printing And Marketing Books For Publishers And ...36 reviews
Morris Rosenthal

Foner Books, 2004

The future of publishing

+ Perfect introduction to the world of self-publishing
+ Discover a variety of print on demand options.
+ A Widescreen View of the Entire Publishing Industry with Emphasis on POD
  
  











  



  
Built to Last: Successful Habits of Visionary Companies145 reviews
Jim Collins, Jerry I. Porras

Collins, 2004

A Classic

+ A Must Read Together With Good To Great
+ Stick to your core values!
+ Built to Last will Last forever
+ Identity is Built to Last