All Marketers are Liars92 reviews

Ace, 2007

So THAT'S Why People Pay So Much For Starbuck's!

+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
  
  











  



  
Unleashing the Ideavirus95 reviews
Seth Godin, Malcolm Gladwell

Hyperion, 2001

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

+ Infect Me With The Virus!
+ Grea book, Fast shipping
+ good for new ideas
  
  











  



  
A Good Hard Kick in the Ass: Basic Training for Entrepreneurs68 reviews

Crown Business, 2007

Great on validating the market in early stage start-ups

+ Necessary Reading For Entrepreneurs
+ Good basic treatise on marketing
+ We probably all need a good, hard kick - I know I did!
  
  











  



  
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers132 reviews
Seth Godin

Simon & Schuster, 1999

This book changed my career

+ Great Book So Far, Especially for Realtors!
+ Essential marketing material
+ It's not always better to ask for forgiveness than permission
  
  











  



  
Meatball Sundae: Is Your Marketing out of Sync?44 reviews
Seth Godin

Portfolio Hardcover, 2007

New Marketing vs. Old Marketing ( Do not miss it!)

+ Same Song -- But It's a Good One
+ I high-lighted almost the entire book
+ Fun Way to Get the Point Across
  
  











  



  
Made to Stick: Why Some Ideas Survive and Others Die206 reviews
Chip Heath, Dan Heath

Random House, 2007

In order to be memorable, you must use SUCCES

+ A superb book for teachers and school leaders
+ Gotta Stick with it
+ good book, not a fun read
+ Useful Communication Advice
  
  











  



  
Treasure Hunt: Inside the Mind of the New Consumer24 reviews
Michael J. Silverstein, John Butman

Portfolio Hardcover, 2006

Why we scrimp then spluge

+ Interesting reading!
+ Any Advertising Rep should read this
+ Emotional Drive of the Buyer
  
  











  



  
Unleashing the Ideavirus95 reviews
Seth Godin, Malcolm Gladwell

Hyperion, 2001

One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around

+ Infect Me With The Virus!
+ Grea book, Fast shipping
+ good for new ideas
  
  











  



  
Made to Stick: Why Some Ideas Survive and Others Die206 reviews
Chip Heath, Dan Heath

Random House, 2007

In order to be memorable, you must use SUCCES

+ A superb book for teachers and school leaders
+ Gotta Stick with it
+ good book, not a fun read
+ Useful Communication Advice
  
  











  



  
A Good Hard Kick in the Ass: Basic Training for Entrepreneurs68 reviews

Crown Business, 2007

Great on validating the market in early stage start-ups

+ Necessary Reading For Entrepreneurs
+ Good basic treatise on marketing
+ We probably all need a good, hard kick - I know I did!
  
  











  



  
Meatball Sundae: Is Your Marketing out of Sync?44 reviews
Seth Godin

Portfolio Hardcover, 2007

New Marketing vs. Old Marketing ( Do not miss it!)

+ Same Song -- But It's a Good One
+ I high-lighted almost the entire book
+ Fun Way to Get the Point Across
  
  











  



  
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers132 reviews
Seth Godin

Simon & Schuster, 1999

This book changed my career

+ Great Book So Far, Especially for Realtors!
+ Essential marketing material
+ It's not always better to ask for forgiveness than permission
  
  











  



  
Treasure Hunt: Inside the Mind of the New Consumer24 reviews
Michael J. Silverstein, John Butman

Portfolio Hardcover, 2006

Why we scrimp then spluge

+ Interesting reading!
+ Any Advertising Rep should read this
+ Emotional Drive of the Buyer
  
  











  



  
All Marketers are Liars92 reviews

Ace, 2007

So THAT'S Why People Pay So Much For Starbuck's!

+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers