Word of Mouth Marketing: How Smart Companies Get People Talking94 reviews Andy Sernovitz Kaplan Business, 2006 It Works. Honestly. + A "Must Read" for all business and non-profit organization people + Read this book! + This review is word of mouth + Good Book on WOM             The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing ...5 reviews Alan Kelly Dutton Adult, 2006 Provides a clear system and strategy for 'playmaking' + Making sense of instinct in public relations and public affairs + You need these lessons + Forward Thinking!! + Breakthrough Thinking             Buzz marketing Karim Stamboli B., Eric Briones Editions d'Organisation, 2002             The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing30 reviews Ivan R. Misner Bard Press, 1999 Great Handbook + Easy Read Useful information + Worth the Read + Good book but needs updating on Internet networking             Beyond Buzz: The Next Generation of Word-of-Mouth Marketing20 reviews Lois Kelly AMACOM, 2007 A book you can use right away. + The Power of Conversations + The benefits of conversational marketing Lois Kelly has taken the seemingly elusive art of leading and stimulating compelling conversations about your products and services and distilled it into a series of practical skills that anyone can acquire and master. It is clear that this book is the result of much real-world experience.             The Buzz on Buzz (HBR OnPoint Enhanced Edition) Renee Dye Harvard Business Review, 2001 Word-of-mouth promotion has become an increasingly potent force, capable of catapulting products from obscurity into runaway commercial successes. Harry Potter, collapsible scooters, the Chrysler PT Cruiser, and The Blair Witch Project are all recent examples of the considerable power of buzz. Yet many top executives and marketing managers are misinformed about the phenomenon and remain enslaved ...             The Elements of Influence: The New Essential System for Managing Competition, Reputation, Brand, and Buzz Alan Kelly Plume, 2007 A revolutionary new business model to master the marketplace Playmaking is the essential skill for advancing ideas, controlling market discussions, positioning products, and beating all the competitors. In The Elements of Influence , pioneering strategy expert Alan Kelly lays out his groundbreaking system, the Playmaker’s Standard. This new framework of twenty-five plays—teamed with ...             Why We Talk: The Truth Behind Word-of-Mouth2 reviews Bolivar J. Bueno Creative Crayon Publishers, 2007 His opinon is as authentic as word of mouth itself + A solidly informative and 'reader friendly' addition This book is brilliant. I'm over all the books suggesting ways to manipulate WOM. Understanding it, being sincere about utlising it is far more valuable to business marketers. I'm online now to buy another 4 copies to send to my favorite clients.             Buzzoodle Buzz Marketing8 reviews Ron McDaniel BookSurge Publishing, 2006 Ron is a master, and these marketing ideas WORK + Buzz Marketing for Everyone + Ron McDaniel KNOWS Buzz Marketing + Buzzoodle Buzz Marketing             Buzz: Harness the Power of Influence and Create Demand12 reviews Marian Salzman, Ira Matathia, ... Wiley, 2003 Highly Recommended! + Timeless advice... + Buzzing This book is essentially a compendium of standard marketing lore repackaged as a new gospel of brand building. Breezily if sometimes awkwardly written, it provides some useful insight into how technology and social changes have reduced the importance of advertising and magnified the impact of ...             Unleashing the Ideavirus95 reviews Seth Godin, Malcolm Gladwell Hyperion, 2001 One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around + Infect Me With The Virus! + Grea book, Fast shipping + good for new ideas             Buzzmarketing: Get People to Talk About Your Stuff37 reviews Mark Hughes Portfolio Hardcover, 2005 Now- An In-Depth Review of the Book + A must-have book for word-of-mouth businesses! + Amazing book! + Get People to Talk + Worth a read             Grapevine: The New Art of Word-of-Mouth Marketing63 reviews Dave Balter, John Butman Portfolio Hardcover, 2005 Word of Mouth 101 + Consumer evangelism how-to + Defining word of mouth marketing + pretty good             The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth31 reviews George Silverman AMACOM, 2001 For marketing-impaired persons like me...excellent! + Takes Word of Mouth from theory to practice + Word-of-Mouth for Pharma + Sssssh!             The Tipping Point: How Little Things Can Make a Big Difference920 reviews Malcolm Gladwell Back Bay Books, 2002 "THINK OF THEM AS EPIDEMICS" + Great Information On The Theory of Tipping Points + The Law of the Few, the Stickiness Factor and the Power of Context. + Real Page Turner + Great read             Connected Marketing: The Viral, Buzz and Word of Mouth Revolution2 reviews Butterworth-Heinemann, 2005 Best Book about viral marketing... + Good Book I've purchased several books on the subject of viral and buzz marketing and this by far is the BEST on the subject... the case studies are PRICELESS!!! I would recommend this book to anyone serious about gettin' their message out there...             The Anatomy of Buzz: How to Create Word of Mouth Marketing43 reviews Emanuel Rosen Doubleday Business, 2002 How to Buzz your product + Great resource and starting point on Buzz Marketing. + Listening to buzz + Teaching By Example             Don't Take Our Word for It!: Everything You Need to Know About Making Word of Mouth Advertising Work for You Godfrey Harris Bookworld Services, 1998             Grapevine: The New Art of Word-of-Mouth Marketing63 reviews Dave Balter, John Butman Portfolio Hardcover, 2005 Word of Mouth 101 + Consumer evangelism how-to + Defining word of mouth marketing + pretty good             Unleashing the Ideavirus95 reviews Seth Godin, Malcolm Gladwell Hyperion, 2001 One of the First "Viral Marketing" Books by One of the Most Preeminent Marketing Minds Around + Infect Me With The Virus! + Grea book, Fast shipping + good for new ideas