Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners3 reviews David Dranove, Sonia Marciano Wiley, 2005 Substantial, Comprehensive, and Thought-Provoking + Overview of the latest ideas about strategic planning The last time I checked, Amazon and its online partner Borders sell more than 53,000 different books on the general subject of strategy. Presumably this number will continue to increase as organizations become more actively involved with formulating and then executing an effective strategy. What ...             The Dip: A Little Book That Teaches You When to Quit (and When to Stick)114 reviews Seth Godin Portfolio Hardcover, 2007 Stuck at the Bottom? + Little book. Big love. + Talking About an Almost-Never-Asked Question + Simple but true.             Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing52 reviews Bryan Eisenberg, Jeffrey Eisenberg Thomas Nelson, 2006 Figure out how to persuade your web visitors to become buyers. + Great inspiration + How to keep up the momentum and get that 'next click' in the buying process. Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, ...             All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews Seth Godin Portfolio Hardcover, 2005 So THAT'S Why People Pay So Much For Starbuck's! + Today selling needs concepts not products. + Get it Now! + All Marketeers are Liers             The Tipping Point: How Little Things Can Make a Big Difference922 reviews Malcolm Gladwell Back Bay Books, 2002 "THINK OF THEM AS EPIDEMICS" + How to tip your product into the market + Making Mole Hills into Mountains + Great Information On The Theory of Tipping Points + The Law of the Few, the Stickiness Factor and the Power of Context.             Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management9 reviews l Wiley, 2005 A Thorough Analysis on Branding + great book with clear point and concise infor + Branding defined. + good book + Branding insights from business school experts             Meatball Sundae: Is Your Marketing out of Sync?41 reviews Seth Godin Portfolio Hardcover, 2007 I high-lighted almost the entire book + Fun Way to Get the Point Across + Slap yourself + Great book spotlighting new marketing trends + Great current concise review about marketing within the net. As the author stated its pricey for the size of book,             The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable42 reviews The Group of 33 Portfolio Hardcover, 2005 Moo-licious + Super easy to digest! The Big Moo feels like a collection of blog posts from several thinkers that have gained Godin's attention, a merit which speaks for itself. I love the idea of forming books around small, cohesive articles based on a theme; I wish there were more of these. This one's theme basically is "think ...             Marketing Management (12th Edition) (Marketing Management)27 reviews Philip Kotler, Kevin Lane Keller Prentice Hall, 2006 Excellent Price + Good + Marketing Management 12e I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.             Readings on Market-Driving Strategies: Towards a New Theory of Competitive Advantage Gregory Carpenter, Rashi Glazer, ... Prentice Hall, 1997             The Long Tail: Why the Future of Business is Selling Less of More177 reviews Chris Anderson Hyperion, 2006 Wow + The Long Tail by Chris Anderson + The Long Book from a Short Article Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.             The Tom Peters Seminar7 reviews Tom Peters Vintage, 1994 One of Tom's Best Books + Ever want to attend a Tom Peters Seminar? + Though some 12 years old, it is still surprisingly current! + Tom Tom Club             Managing Channels of Distribution: The Marketing Executive's Complete Guide7 reviews Kenneth Rolnicki AMACOM, 1998 Excellent book + Excellent book on designing a channel program + All you need to know about distribution channels ! + Perfect for the begining marketer! + Everything You Need to Know and More             Marketing Channels (7th Edition) (Prentice Hall International Series in Marketing)5 reviews Anne Coughlan, Erin Anderson, ... Prentice Hall, 2006 Outstanding book on marketing channel behavior. + Best Distribution channels book around + every CEO should read this book + Theorical and Practical + Great update for a seminal book (REVIEW UPDATE: March 23, 2006)             Re-Imagine!: Business Excellence in a Disruptive Age67 reviews Tom Peters DK ADULT, 2006 Re-imagine yourself. + Very Refreshing and Insightful + The Visionary Speaks Again! Re-imagine! Can you imagine a world where things didn't change? Where you didn't have to re-invent yourself to stay in the game? Tom Peters' book "Re-imagine!" will help you look at yourself and your company in a different light. We all have to come to grips with the fact that the rules of ...             50 Powerful Ideas You Can Use to Keep Your Customers3 reviews Paul R. Timm, Paul R. Phd. Timm Career Press, 2002 GREAT RESOURCE + Great! I have read this book and studied under Dr. Timm. His matter-of-fact writing style helps to communicate his ideas in a simple, understandable, and effective manner. This book is a great addition to any customer service library             Marketing Channels: A Management View1 review Bert Rosenbloom South-Western College Pub, 2003 The Best Managerial Channels Book I have taught executives and students from this text. It is the best. For a relationship marketing add on look to sheth 2000 from Sage             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...95 reviews David Meerman Scott Wiley, 2007 Exceptional Book + You can skip around the chapters and still get to the bottom line(s) + New Rules Requiring "Old" Skills + Must Read for Anyone in Marketing + Making Marketing Accessible to the Masses             Kellogg on Integrated Marketing7 reviews Wiley, 2002 How to "drive the target customer perspective through all decisions" + Kellog on Integrated Marketing - very enlightening + Tools I Can Use + Good companies with innovative products             The Guerrilla Marketing Handbook (Guerrilla Marketing)16 reviews Jay Conrad Levinson, Seth Godin Houghton Mifflin, 1994 Timeless tactics for small businesses + Easy money + original marketers The beauty of this book is that most of the tactics inside it are as relevant and useful today as they were 20 years ago. I first got this book when my professor (a highly succesful multi-millionaire) recommended it to me. He said it was as good as any Marketing degree. Well I have my Marketing ...