Covert Persuasion: Psychological Tactics and Tricks to Win the Game58 reviews Kevin Hogan, James Speakman Wiley, 2006 Excellent read for any Salesperson or Public speaker + Great information - must concentrate - technical and slightly laborious. + some interesting techniques + Valuable and easy-to-digest + Persuasion             Writing White Papers: How to Capture Readers and Keep Them Engaged27 reviews Michael A. Stelzner WhitePaperSource Publishing, 2006 The BOOK on White Papers + An Easy and Excellent Read + Excellent Guide to Writing White Papers + More than just a detailed book about writing white papers + A perfect book for the novice or the professional.             Value Forward Selling: How to Sell to Management11 reviews Paul, R DiModica Johnson & Hunter, 2006 Great niche book + pleasantly surprised + The best sales book I have ever read. + Bad First Impression, Pretty Good Book             Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants21 reviews Paul Cherry AMACOM, 2006 Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants + Wow, that's something worth of gold! + Great book on questioning for ANYONE + Buy one for each of your sales people.             Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money ...46 reviews Jeffrey Gitomer FT Press, 2006 A Simple & Systematic book + Now i know it all about Sales! + Excellent Book.... [...] + All Hail Gitomer             Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important ...9 reviews Noel Capon Free Press, 2001 This book covers the key account management from all points of view + Thorough, useful, but very dry + Meticulous manual on key account management + cost of book             The Sales Bible: The Ultimate Sales Resource, Revised Edition77 reviews Jeffrey Gitomer Wiley, 2003 A Definate "Must Have" Book + The Ted Williams of Sales + Heresy or Religion? If you don't have this book on your shelf, get it! The Sales Bible is definitely one of the most comprehensive books written for sales people. It is a fun read and Gitomer uses different fonts and bolding to give you a feel of the author's sense of humor and style of "ranting". This book ...             Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale37 reviews Rick Page McGraw-Hill, 2003 good read + Not just for the sales force + ...But We Wish It Were + Love the title..... + Hope is Not a Strategy             The Great Formula: for Creating Maximum Profit with Minimal Effort39 reviews Mark Joyner Wiley, 2006 Excellent and Easy to Apply. + Great book + Good Book But.... + This book was ok.             Major Account Sales Strategy13 reviews Neil Rackham McGraw-Hill, 1989 Top 5 all time best sales books + Spin Selling is his best; this is very good + SPIN Theory gets you on the table, this book tells you how to get the final business + Excellent             Selling to Big Companies51 reviews Jill Konrath Kaplan Business, 2005 The new sales...where ethics meet success! + Selling to Big Companies + THE Enterprise Sales Resource + Selling advice for accounts of every size + Incredible selling advice for any product or service!             ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game22 reviews William "Skip" Miller AMACOM, 2001 Practical Tools With A Mission + Get this book! + Practical and easy to read + A needed concept and training course in sales management             Sales and Marketing the Six Sigma Way19 reviews Kaplan Business, 2006 Data-driven Process Improvement + Excellent understanding of the Sales and Marketing process + Exceptional book for improving results + A Must Read for CEOs Tired of Same Old Sales Excuses             The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!21 reviews Warren Greshes Wiley, 2006 like taking a road-trip with your best friend, sales expert! + Well-Rounded! + So You're In Sales...You Need This Book! + Rock-solid reminder of the basics of selling + Underated Author             The Seven Keys to Managing Strategic Accounts6 reviews Sallie Sherman, Joseph Sperry, ... McGraw-Hill, 2003 Great Real-World Advice + Great for Account Managment + The Bible for Account Management + The Guide for Strategic Account Mangement + Make sure you have a program that really worksý             The Fundamentals of Business-to-Business Sales & Marketing8 reviews John Coe McGraw-Hill, 2003 It's About Time! + Very good, and insightfull book - must read + Excellent book on the subject + Very practical book for marketing / sales leaders, + Fundamentals of Business2Business Sales & Marketing             The White Paper Marketing Handbook12 reviews Robert W. Bly South-Western Educational Pub, 2006 Information marketing gold dust... + A Good Education for White Papers + If you market to a sophisticated audience, this book is for you. Marketing evolves and now more than ever before people want in-depth information before making a decision on purchasing something. This book demonstrates exactly how to tap into the current demand for information in the form of independent booklets, reports and white papers. I heard Robert W. ...             The Case for B2B Branding: Pulling Away from the Business-to-Business Pack11 reviews Bob Lamons South-Western Educational Pub, 2005 A Clear View of B2B Positioning + Nothing Better On B-to-B + Dan Diveley + Best quick guide to branding for B2B marketers             Solution Selling: Creating Buyers in Difficult Selling Markets38 reviews Michael T. Bosworth McGraw-Hill, 1994 Great tool to educate and increase your pocket book. + Outstanding! The go-to guide to complex sales + The Step-by-Step Guide for Selling Solutions + Great approach to selling, but must focuses on long sale cycle + Bosworth is a proven sales performer, trainer, and leader             Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI32 reviews Brian Carroll McGraw-Hill, 2006 Every company leader ought to read this book + Very Helpful At Very Short Notice! This book does a great job of covering an important topic that few companies in the business to business space get. Most companies look for the "silver bullet" but there is no such thing. In this world of emails, voicemails and meetings, it is harder and harder to get in to see senior ...