Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's ...7 reviews Pete Blackshaw Tantor Media, 2008 Actually, more than 3000 + Making the web-made world work for your brand--straight from a pro + A Great Read Once again, Pete's insight into the inner workings of social media and why it matters to marketers comes to the fore. Building on Fred Reichheld's work at Bain and the development the Net Promoter Score, Pete picks up on the pivotal difference in motivation between a satisfied customer--"I got what ...             It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book47 reviews Paul Arden Phaidon Press, 2003 It is what it is..... + Cheap and Inspirational To all of those readers who are incredibly unsatisfied with this book: LIGHTEN UP!!!! This book is what it is and to hold such high expectations to the point of letting it ruin your day is absolutely missing the point of the author's message. Paul Arden is simply providing his insight in small ...             Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably13 reviews Jeff Koser, Chad Koser Greenleaf Book Group LLC, 2008 Hit your target! + It really works! + A methology for success + Simple and Effective - It doesn't get any better + Essential Intelligence             Can I Have 5 Minutes of Your Time?: A No-Nonsense, Fun Approach to Sales from Xerox's Former #1 Salesperson Hal Becker Morgan James Publishing, 2008 Can I Have 5 Minutes of Your Time? is one of the best selling books on sales to come along in over 20 years. The ideas and concepts inside have been used by tens of thousands of people to increase their sales performance.             Gravitational Marketing: The Science of Attracting Customers20 reviews Jimmy Vee, Travis Miller, ... Wiley, 2008 Must-have addition to the libraries of entrepreneurs and sales reps. Full of practical applications and examples + A different spin on marketing + Believe so you can see + The End Of Cold Calling...?             Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives8 reviews Keith Rosen Wiley, 2008 Great Resource That Can Positively Impact Revenue + A Sales Management Masterpiece For Our Times + This is an awesome book!! + The Manual for Sales Leaders today + Keith Rosen has Written the 21st Century Sales Coach Manual             The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)48 reviews Dan S. Kennedy Adams Media, 2006 How to have your sales letters actually make the sale. + Undisclosed Sources + One of the best books ever written about sales letters & DM + This book is worth 100 times its weight in gold!             Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less ...1 review Robin C Johnston iUniverse, Inc., 2006 Useless book This book is not applicable to real life today. Save your money! Just so you know the system will not let you rate is below 3 stars, so much for accurate reviews, but it does probably help to sell books.             Marketing Metrics: 50+ Metrics Every Executive Should Master27 reviews Paul W. Farris, Neil T. Bendle, ... Wharton School Publishing, 2006 Carry This Book with You + Good Primer for Marketing People + Is it Really About Metrics..But There's More To it Than That + Looks great             Selling 101: What Every Successful Sales Professional Needs to Know18 reviews Zig Ziglar Thomas Nelson, 2003 Timeless Advice + Great book for starters + Practical sales advice for all levels Zig has been providing great advice to sales people for decades and this book is no exception. Pick it up, read it, and make more money.             Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can ...116 reviews Michael Port Wiley, 2006 Much more than the title implies. + An invaluable step-by-step guide! + Awesome Read!! + When you are tired of thinking small Michael is the guy to call! + Favorite Marketing Book So Far             Branded Male: Marketing to Men2 reviews Mark Tungate Kogan Page, 2008 Outstanding Book Packed With Info + Understanding How to Market to Men I have to admit, I'm one of those tough sells Mark Tungate writes about in BRANDED MALE: MARKETING TO MEN. I hate shopping and see it only as an evil necessity. I don't buy trendy, and I hate the whole corporate look because I'll never look like the models that parade around in that attire. ...             Smarter Selling: Next generation sales strategies to meet your buyer's needs - every time (Financial Times ...2 reviews David Lambert, Keith Dugdale FT Press, 2008 Outstanding results + Significant and timely bundle of knowledge I picked up the book whilst I was in the US last week and read it cover to cover on the flight back. Every single page resonates with me! It is everything I am trying to do with my clients. When I have done it the sale goes so smoothly that it is a joy, it doesn't feel like I am selling it feels ...             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...109 reviews David Meerman Scott Wiley, 2007 Fantastic must read for ALL business owners! + Pure Kool-Aid. + Execellent Book - + Well-thumbed Biz Book Favorite + Good Primer             Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives5 reviews Ph.D., Bradford D. Smart, Greg Alexander Portfolio Hardcover, 2008 Topgrading for Sales + A solid short guide to building a better sales team by hiring better salespeople + Apply Topgrading concepts quickly to improve your sales + How to hire the best- and make your managing easier + Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives             Covert Persuasion: Psychological Tactics and Tricks to Win the Game59 reviews Kevin Hogan, James Speakman Wiley, 2006 Excellent read for any Salesperson or Public speaker + Well Thought Out + Great information - must concentrate - technical and slightly laborious. + some interesting techniques + Valuable and easy-to-digest             Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers94 reviews Geoffrey A. Moore HarperBusiness, 1999 Crossing the Chasm + Surprisingly Real + How companies "grow up" I've bought copies of Crossing the Chasm for two customers and one associate. I guess that means I'm impressed. Few books, IMHO, can have a profound "life altering" effect on a business. E-Myth Revisited was one. This is another. It provides a very well thought out and persuasive strategy for ...             Making the Sale (Lessons Learned) (Lessons Learned) (Lessons Learned)1 review Fifty Lessons Harvard Business School Press, 2008 Good stuff, great format I generally don't like books where the tops dogs spew forth their advice. Usually, just so much chest thumping and preening. Not so with this book(more like a pamphlet) and this entire series. 14 top dogs give their advice---usually a general idea---and then follow up with a concrete example. Here ...             Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales6 reviews G.A. Bartick, Paul Bartick Wiley, 2008 Awesome book with lots of useful tips + Read, Re-Read, and Read this one again! + The Best Sales Book I Have Ever Read! + Best Book on Sales Ever + A Great Step-By-Step Guide to Consultative Selling             Cross-Cultural Selling For Dummies (For Dummies (Business & Personal Finance))1 review Michael Soon Lee, Ralph R. Roberts For Dummies, 2008 Cross-Cultural Selling For Dummies Michael Soon Lee and Ralph R. Roberts have done an excellent job in explaining how to reach out to other multicultural markets. Why make all the mistakes that everyone makes when selling to countries outside of the United States. Cross-Cultural Selling for Dummies will open the door for you to make ...