The Persuasion Handbook: Developments in Theory and Practice2 reviews Sage Publications, Inc, 2002 Persuasion Theory and Practice + a MUST HAVE book !!! Includes 34 social science and communication journal style articles on persuasion theory and persuasion research methods from a communication worldview. Multiple chapter authors are all well published. Too dense for undergraduates unless specific readings are guided by an instructor. A graduate ...             Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, ... Springer, 2008 This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections on technology ...             Measuring the Success of Your Website: A Customer-centric Approach to Website Management8 reviews Hurol Inan Longman Publishing Group, 2002 The best yet on Web Measurement + Well structured, encouraging, smart + terrific, and ongoing introduction into this important area + A Must-Read for anyone anlyzing their Web site + Bring a Business Perspective ........             Designing Web Usability (VOICES)231 reviews Jakob Nielsen Peachpit Press, 1999 Very nice book + Simple IS usually better this is a very good book about web usability and its not a complex kind of book, you start reading it and u dont want to stop it untill you finish it!             Homepage Usability: 50 Websites Deconstructed (VOICES)72 reviews Jakob Nielsen, Marie Tahir New Riders Press, 2001 Detailed Oriented Examples for Good Content + Learn more things than you ever imagined could be wrong with a website...so you can fix them + One of the better books available on Website Usability + Excellent Resource! + Great reference and resource for solid design             Maximum Influence: The 12 Universal Laws of Power Persuasion24 reviews Kurt W. Mortensen AMACOM, 2004 Very Persuasive + On a whole different level! + This book has pretty well all there is wrto persuasion + vick's opinion + You can bet on it             Persuasive Online Copywriting: How to Take Your Words to the Bank21 reviews Bryan Eisenberg, Jeffrey Eisenberg, ... Wizard Academy Press, 2002 Excellent Book for Increaseing Online Conversions + Persuaded me to keep reading and wanting to learn more! + Incredibly practical - To the authors: great job! + An eye opener to those who think they know how to write good copy for the web + HOW TO WRITE WEB COPY THAT MOVES READERS TO ACTION             Net Words: Creating High-Impact Online Copy36 reviews Nick Usborne McGraw-Hill, 2002 A "must have" for anybody who does Online Copy writing + An articulate guide to online copywriting + Must Read for Search Engine Marketers + Great Book for Any Web Copywriter             The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)22 reviews Douglas K. van Duyne, James A. Landay, ... Prentice Hall PTR, 2006 Exactly what I needed! + Effectively tackles all aspects of website design + Well laid out and explained + By Far the best Book on Designing winning web sites available             Usability for the Web: Designing Web Sites that Work (Interactive Technologies)10 reviews Tom Brinck, Darren Gergle, ... Morgan Kaufmann, 2001 Seven user navigation models are excellent + One more thing to make it more usable... + Most elaborate book + The best book for web usability..! + My usability bible             Influence: Science and Practice (4th Edition)125 reviews Robert B. Cialdini Allyn & Bacon, 2000 A must for anyone who wants to be heard in the world of business. + Good Intro to Social Psych + Science of Compliance - Extremely Important and Useful Book + This is it! - The Real Deal!             Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing52 reviews Bryan Eisenberg, Jeffrey Eisenberg, ... Thomas Nelson, 2006 Figure out how to persuade your web visitors to become buyers. + Great inspiration + How to keep up the momentum and get that 'next click' in the buying process. Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, ...             Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads24 reviews Lance Loveday, Sandra Niehaus New Riders Press, 2007 Easy to Consume Web Strategy Knowledge + a great common-sense checklist for page layouts + Perfectly explains often overlooked concepts + Just Buy It!             Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions29 reviews Tim Ash Sybex, 2008 Comprehensive, Practical, and Actionable Website Optimization Guide + Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions + Tim Ash is a World Class Professional - the book says it all + A good book to get you going successfully with your landing pages             Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)32 reviews B.J. Fogg Morgan Kaufmann, 2002 Will Do - Can Do - User Perspective + Guide to a Rising Area of Study + Provides an excellent framework Having spent 8 years in the field of Web Development and after being a part of many Internet and Intranet web projects and applications. There was one question that was constantly bothering me. We as a team, on almost all the occasions tried very hard to make the applications and websites as much ...             Call to Action: Secret Formulas to Improve Online Results30 reviews Bryan Eisenberg, Jeffrey Eisenberg Thomas Nelson, 2006 A Must-Read! + Awesome Book On Persuasion Architecture + This book changed my career + All i was looking for + The King Daddy of Strategy             Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time57 reviews Maria Veloso AMACOM, 2004 Like Nothing I've Ever Read... + Every Marketing Copywriter Needs to Have this! + Bravo! + A must have! + I was making a notes - literally on every page!             The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web (VOICES)7 reviews Steve Mulder, Ziv Yaar New Riders Press, 2006 Fantastic, well-written book on user research and persona creation for interaction designers + Simple and clear to read + The ins and outs of personas, a must read + Almost overwhelmingly comprehensive + Showing the business impact of personas in the IA process             Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition435 reviews Steve Krug New Riders Press, 2005 Great book full of truths. + An absolutely stunning book on usability + Reinforced Common Sense + Just get it!             Designing Web Navigation: Optimizing the User Experience14 reviews James Kalbach O'Reilly Media, Inc., 2007 Your users will thank you for reading this... + Designing Web Navigation: Optimizing the User Experience + Excellent Colorful and Insightful Resource + Great Resource For Web Designers