The Tipping Point: How Little Things Can Make a Big Difference939 reviews Malcolm Gladwell Back Bay Books, 2002 Excellent source for recognizing upcoming shifts and what makes them stick. + The World We can not See + Just what i needed + The Sticking Point             Promotion Management John J. Burnett Houghton Mifflin College Div, 1992             e-Business 2.0: Roadmap for Success (2nd Edition) (Addison-Wesley Information Technology Series)85 reviews Ravi Kalakota, Marcia Robinson Addison-Wesley Professional, 2000 Techie vs. Business point of Review + A bit long winded & pretentious but still valuable + Very insightful + A good text, a powerful understanding.             Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green (International Series in ... Springer, 2005 Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural ...             The World Is Flat1165 reviews Thomas Friedman Penguin Books Ltd (UK), 2007 The world is flat 3.0 + The world is almost flat, but not completely flat. It is an interesting book, and Friedman brings up a lot of arguable points Its crazy how much outsourcing really goes over seas to China and India.             Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition James F. Engel, Martin R. Warshaw, ... Pinnaflex Educational Resources Inc, 2000 The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate ...             Leading the Revolution65 reviews Gary Hamel Plume, 2002 Nonlinear Innovation + Fast paced, hard hitting + EXCELLENT With this book, the author brings out the new concept of "nonlinear innovation". "In a nonlinear world, only nonlinear ideas will create new wealth", he writes. "Radical, nonlinear innovation is the only way to escape the ruthless hypercompetition that has been hammering down margins in industry ...             Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything1581 reviews Stephen J. Dubner William Morrow, 2006 A much-appreciated gift + Sociology-flavored econ + Enlightened I purchased this book as a gift for my fiance. He really enjoyed and appreciated it. Now it's my turn to read it!             Influence: The Psychology of Persuasion (Collins Business Essentials)266 reviews Robert B. Cialdini Collins Business, 2007 Manipulation of "Click-Whir" Automatic Subconcious Responses + Everyone Should Read This + Insightful + Good background             Blink: The Power of Thinking Without Thinking965 reviews Malcolm Gladwell Back Bay Books, 2007 blink...and then it's gone There's not much substance to this book. Rather than being a resource of information, it is merely a book of examples. There is no broad takeaway you can gather from it after reading except to say perhaps that many of our decisions are based on split-second thoughts. But did you really need to read ...             Your Marketing Sucks.75 reviews Mark Stevens Three Rivers Press, 2005 Your Marketing Sucks + This is the most truthful book on marketing ever. Many people in the business will hate it + My brain exploded when I read this book If you have ever wondered why your business was mediocre, just read this book. Most business owners that are their own Chief Marketing Officers will identify with many of the issues that Mark Stevens so clearly illustrates. Clearly this is a book for those that want to grow their business with ...             The Prince (Penguin Classics)284 reviews Niccolo Machiavelli Penguin Classics, 2003 The Recipe of the American Corporate State + The Giant of the Self-Help Genre + mc review Machiavelli's "The Prince" is a guide of morality-void techniques for acquiring and maintaining political power and ultimately, political fortune. Written nearly 500 years ago, this blueprint for tyranny is just as relevant today. As his compass, Machiavelli uses history, both ancient and ...             Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings5 reviews Peter Sheahan William Morrow, 2008 Well-written and inspiring + Even More Valuable in an Economic Meltdown + brings new insights + Some typical stuff, a few new things             The Breakthrough Company: How Everyday Companies Become Extraordinary Performers20 reviews Keith R. Mcfarland Crown Business, 2008 The Good to Great book for small businesses + More Useful than "Good to Great" by Colins + How to Grow and Grow and Grow + Nice focus on small->large transition, but question if the attributes caused success + Vision is the Key to Breakthrough!             Building Strong Brands17 reviews David A. Aaker Simon & Schuster Ltd, 2002 A Classic + Great + Brand Management + A good brand classic!             Consumer Behaviour: Enhanced Edition: Implications for Marketing Strategy Cathy Neal, Pascale Quester McGraw Hill Higher Education, 2006 "Consumer Behaviour", the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new enhanced edition now offers a new 32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of ...             The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich766 reviews Timothy Ferriss Crown, 2007 Live life, don't postpone it. + Used it to help teach kids about money...good book + I Now Have Two Copies + The 4-hour Work Week             Marketing Management (12th Edition) (Marketing Management)30 reviews Philip Kotler, Kevin Lane Keller Prentice Hall, 2006 Marketing Management Text + Exciting and revolutionary book for students and managers alike I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.             Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything1581 reviews Stephen J. Dubner William Morrow, 2006 A much-appreciated gift + Sociology-flavored econ + Enlightened I purchased this book as a gift for my fiance. He really enjoyed and appreciated it. Now it's my turn to read it!             The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich766 reviews Timothy Ferriss Crown, 2007 Live life, don't postpone it. + Used it to help teach kids about money...good book + I Now Have Two Copies + The 4-hour Work Week