Microsoft Rebooted: How Bill Gates and Steve Ballmer Reinvented Their Company3 reviews Robert Slater, 2004 Even Gates, Ballmer, and Microsoft.... + The transition from start up to a large corporation An abundance of research leaves absolutely no doubt whatsoever that for an organizations to be both profitable and durable, they must constantly reinvent themselves. Obviously, the nature and extent of that process will be determined by various factors such as timing, available resources, ...             The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market4 reviews Dave Mock AMACOM, 2005 If you want to know how Qualcomm became Qualcomm, this is it + Story of how the Telecom Industry was Revolutionized + An important work on IS-95 Qualcomm is the Microsoft of the telecoms industry, for better and for worse. You either love the company or you hate the company; I'm leaning toward the latter, so please keep this in mind. First, you have to give the company credit for getting to where it is today. Dave Mock does an excellent ...             Making the Cisco Connection: The Story Behind the Real Internet Superpower29 reviews David Bunnell, Adam Brate Wiley, 2000 Technology company from start-up through growth stages Some reviewers call this text a "puff piece." I don't see that. It is possible that Bunnell was friendly with Cisco management when he wrote the book -- why not? He has access to better information that way. But whether the book is biased is less important than what it covers. Cisco Systems ...             Inside Yahoo! Reinvention and the Road Ahead13 reviews Karen Angel Wiley, 2002 Humorous and Informative + Name says it all + Interesting history, maybe a bit dusty. I like the style of the author, the reading is fun and humorous but it's full of information on how the Yahoo started and where it is heading now. I like the concept of Yang and Filo, giving to community first before making a profit. The book is definitely a keep for files and future example when ...             The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team8 reviews Steve W. Martin Sand Hill Publishing, 2005 A "must read" for anyone connected to Silicon Valley in the 1990's - or today! + A Case Study of Strategic Failures and CEO Criminal Prosecution + White Pride + The Best Silicon Valley Book. Period.             Fire In The Belly: Building A World-leading High-tech Company From Scratch In Tumultuous Times7 reviews Jerry D. Neal, Jerry Bledsoe Down Home Press, 2005 Adaptability, Perseverance, & Change + Great Read + Great read for business techies + An entertaining, riveting story of business success results + An entertaining, riveting story of business success results             Inside Intel: Andrew Grove and the Rise of the World's Most Powerful Chip Company30 reviews Tim Jackson Dutton Adult, 1997 The Birth Of A Processor Manifests The End Of The USSR + Very comprehensive, if a little dated + This explains why America is still dominant in this field today + Excellent book + Fair and Balance reporting. Great Motivational stories!             Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal Computer9 reviews Douglas K. Smith, Robert C. Alexander iUniverse, 1999 A must Read + Something fascinating about train wrecks + My Life at "Brand X" + Fascinating Business Case Study             DEC Is Dead, Long Live DEC: The Lasting Legacy of Digital Equipment Corporation12 reviews Edgar H Schein Berrett-Koehler Publishers, 2004 A must read for anyone in a disrupted business today! + how [not] to run a knowledge organization + A name dies, but the spirit thrives + a sad tale of what might have beens             Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry11 reviews Suzanne Taylor, Kathy Schroeder, ... Harvard Business School Press, 2003 A nice inside view + Terrific Book on an Amazing Company + good read Being an Intuit supporter for 15 years as well as an alpha tester of Quickbooks for windows I admit with no hesitation I am biased when it comes to Intuit related things. This book exceeded my already high expectations as a great inside view of the start, sputtering and surge of Intuit. The ...             The Mouse Machine: Disney and Technology3 reviews J P. Telotte University of Illinois Press, 2008 Interesting material, dry presentation + More About Animation and Film Than Theme Parks This academic book explores the technology behind Disney's success -- first in cartoons, then in feature films, later in theme parks. The topic is rich, and I enjoyed the book. I did feel like I was reading a textbook, albeit a textbook on a fascinating subject. Topics covered include Disney's ...             Netscape Time: The Making of the Billion-Dollar Start-Up That Took on Microsoft28 reviews Jim Clark St. Martin's Griffin, 2000 Highly Recommended! + Rivals Larry Ellison's ego + An entertaining story about the start-up of Netscape Jim Clark offers an adventurous account of the birth and volatile life of Netscape Communications Corp., the company that produced the Web browser that helped make the Internet a household tool. If the rags-to-riches dot-com start-up story has become cliché, bear in mind that when Netscape ...             The Elegant Solution: Toyota's Formula for Mastering Innovation20 reviews Matthew E. May Free Press, 2006 My new Bible + Can Be Used for Personal Development + A good read + A tactical field guide for everyone looking out for elegant solutions to their life pursuits, as innovation is everybody's job!             The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time95 reviews Malseed, David, Mark A. Vise audible.com A company that provides a "Perk" for a good reason! + The history of the most popular search engine David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for ...             Optical Illusions: Lucent and the Crash of Telecom8 reviews Lisa Endlich Simon & Schuster, 2004 Edifying Read + A thorough work. + Optical Illusions: Lucent and the Crash of Telecom + Managed into the Ground             How Dell Does It7 reviews Steven Holzner McGraw-Hill, 2005 Why Dell works for its "Dudes" Using material from Direct from Dell, by Dell Computer founder Michael Dell, and from computer industry Web sites and trade publications, author Steven Holzner does a solid job of describing Dell's rise over the past two decades and explaining what it is doing now to expand its market dominance. If ...             The Eye of the Storm: How John Chambers Steered Cisco Through the Technology Collapse2 reviews Robert Slater Collins, 2003 Informative but not tough enough As the author readily admits, his book was rewritten when his subject, Cisco CEO John Chambers, was suddenly presiding over a shrinking, rather than expanding, company. The rewrite shows in the final product. Robert Slater explains Cisco's fabulous rise well. The key players granted him interviews ...             The Silicon Eye: How a Silicon Valley Company Aims to Make All Current Computers, Cameras, and Cell Phones ...4 reviews George Gilder W. W. Norton & Company, 2005 The Digital Camera is creating a breakthrough digital revolution + Gilder successfully chronicles an important technology advance The Digital Camera is creating a digital revolution. Craver Mead is leading the digital revolution. The Japanese pushed CCD technology creating a $20 billion industry for digital cameras and cam recorders. CCD dicards 2/3 of its light values and uses forward propagating Neutral Networks of ...             The Apple Way10 reviews Jeffrey L. Cruikshank McGraw-Hill, 2005 Very well written - management lessons without MBA type vocabulary + Briskly written, informative and entertaining + Incredible Book! The book seems to have been written after thorough research into Apple's history and its business style. The analysis is accurate and is well supported by events and anecdotes in Apple's history. I liked the book for its simplicity and storytelling style. You dont need to have an MBA to understand ...             The Pixar Touch: The Making of a Company12 reviews David A. Price Knopf, 2008 The Pixar Touch: The Making of a Company + Case Study on Success + Looks like a great book.... + Good information