Blink: The Power of Thinking Without Thinking933 reviews
Malcolm Gladwell

Back Bay Books, 2007

A Bit Long-Winded, But Worth It

Blink has changed the way I think about decision-making. From an early age we are discouraged from making "snap" decisions, we are not taught to develop our natural instincts. While some snap decisions can be mistakes, if we tune up our "gut" feelings, it may be possible to make excellent decisions ...
  
  











  



  
STOP THE PRESSES: The Crisis and Litigation PR Desk Reference31 reviews
Esq. Richard S. Levick, Larry Smith

Watershed Press, 2007

Advanced Strategies for Crisis Communication

+ Clearly written, fun to read, and indispensable
+ "Be prepared" is better than "be sorry."
+ "Must Read" for Outside and Inside Counsel as well as PR Folks
+ Stop the Presses: The Crisis and Litigation PR Desk Reference.
  
  











  



  
The Cluetrain Manifesto: The End of Business as Usual150 reviews
Christopher Locke, Rick Levine, ..., 2000

Wake-up Call

+ I love it!
+ Still rocking after all these years!
+ Still a Valuable Read
  
  











  



  
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews
Seth Godin

Portfolio Hardcover, 2005

So THAT'S Why People Pay So Much For Starbuck's!

+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
  
  











  



  
Blink: The Power of Thinking Without Thinking933 reviews
Malcolm Gladwell

Back Bay Books, 2007

A Bit Long-Winded, But Worth It

Blink has changed the way I think about decision-making. From an early age we are discouraged from making "snap" decisions, we are not taught to develop our natural instincts. While some snap decisions can be mistakes, if we tune up our "gut" feelings, it may be possible to make excellent decisions ...
  
  











  



  
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World92 reviews
Seth Godin

Portfolio Hardcover, 2005

So THAT'S Why People Pay So Much For Starbuck's!

+ Today selling needs concepts not products.
+ Get it Now!
+ All Marketeers are Liers
  
  











  



  
STOP THE PRESSES: The Crisis and Litigation PR Desk Reference31 reviews
Esq. Richard S. Levick, Larry Smith

Watershed Press, 2007

Advanced Strategies for Crisis Communication

+ Clearly written, fun to read, and indispensable
+ "Be prepared" is better than "be sorry."
+ "Must Read" for Outside and Inside Counsel as well as PR Folks
+ Stop the Presses: The Crisis and Litigation PR Desk Reference.
  
  











  



  
The Cluetrain Manifesto: The End of Business as Usual150 reviews
Christopher Locke, Rick Levine, ..., 2000

Wake-up Call

+ I love it!
+ Still rocking after all these years!
+ Still a Valuable Read