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The Paradox of Choice: Why More Is Less 100 reviews
Barry Schwartz
Harper Perennial, 2005
Excellent and easy to read
+ Excelent Book!
+ A Must-Read Manual for Those Suffering from Mall Malaise
+ Insightful, Never Boring
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Smart Mobs: The Next Social Revolution24 reviews
Howard Rheingold
Basic Books, 2003
Remote Control To The World
+ A whirlwind tour through the world next year.
+ Smart Mobs. Smarter Marketers.
How many of you recall that EF Hutton commercial that started off by saying, "When EF Hutton talks, people listen". The same thought can be applied to Howard Rheingold. Rheingold is veteran technology watcher and well-publised futurist. He has identified yet another transformative technology. In ...
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Under the Radar: Talking to Today's Cynical Consumer 20 reviews
Jonathan Bond, Richard Kirshenbaum
Wiley, 1997
It is a manifesto for the today's marketing communications
It is a great book. I really enjoyed it and I recommended it to some of my fellow co-workers. Although one of the obvious reasons to be written is to self-promote their agency, B & K have done tremendous job providing so much insight into how to talk and more importantly how to entice today's ...
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature 3 reviews
Mark Earls
Wiley, 2007
How movements really happen.
+ A rare 'business' book - it actually makes you think
Recently, books like The Tipping Point by Malcolm Gladwell or the Influentials by Jon Berry and Ed Keller, have captured the imagination of marketers and the public alike. It's easy to see why. They propose a tidy and believable model of influence.
1.) There are some people who are more ...
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Hoopla 13 reviews
Crispin Porter + Bogusky, Warren Berger
powerHouse Books, 2006
Advertising
+ Hooplariffic!
if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All6 reviews
James B. Twitchell
Three Rivers Press, 2001
Fascinating
+ 20 ADS that shocked the world
+ Interesting and Entertaining!!
+ Insightful
+ Interesting but seems Outdated
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate12 reviews
Bernd H. Schmitt
Free Press, 1999
"A New Model"
+ Resonating and Relevant
In Marketing Aesthetics, Schmitt & Simonson argue that "most of marketing is limited because of its focus on features and benefits." They then presented what they characterized as "a framework" for managing those experiences. In Experiential Marketing, Schmitt provides a much more detailed ...
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Truth, Lies and Advertising : The Art of Account Planning 29 reviews
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
+ Book Review
+ Written by a account planning director
+ Excellent book, concise and insightful.
+ The best planning book I've read to date
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Why We Buy: The Science Of Shopping147 reviews
Paco Underhill
Simon & Schuster, 2000
The Ultimate Guide to Understanding for Retailers Who Want to Better Understand In-Store Consumer Behavior
+ Good book
+ An eye-opening read for this consumer
+ Its a good question to ask from evry customer
+ Excellent read for Retail or Marketing Professionals
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Lovemarks: The Future Beyond Brands28 reviews
Kevin Roberts
powerHouse Books, 2005
Amazing Piece of Art
+ This book is a beautiful experience
+ creative book
I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind buying this book :)
It was an ...
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)23 reviews
Adam Morgan
Wiley, 1999
one of the best marketing books available
+ Break your own balls
+ fantastic read
+ Demolish the 3-piece suits that stand in your way
+ Insightful!
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|
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate12 reviews
Bernd H. Schmitt
Free Press, 1999
"A New Model"
+ Resonating and Relevant
In Marketing Aesthetics, Schmitt & Simonson argue that "most of marketing is limited because of its focus on features and benefits." They then presented what they characterized as "a framework" for managing those experiences. In Experiential Marketing, Schmitt provides a much more detailed ...
|
|
|
|
|
|
| |
|
Under the Radar: Talking to Today's Cynical Consumer20 reviews
Jonathan Bond, Richard Kirshenbaum
Wiley, 1997
It is a manifesto for the today's marketing communications
It is a great book. I really enjoyed it and I recommended it to some of my fellow co-workers. Although one of the obvious reasons to be written is to self-promote their agency, B & K have done tremendous job providing so much insight into how to talk and more importantly how to entice today's ...
|
|
|
|
|
|
| |
|
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)23 reviews
Adam Morgan
Wiley, 1999
one of the best marketing books available
+ Break your own balls
+ fantastic read
+ Demolish the 3-piece suits that stand in your way
+ Insightful!
|
|
|
|
|
|
| |
|
Truth, Lies and Advertising : The Art of Account Planning29 reviews
Jon Steel
Wiley, 1998
Loved the book, great for ad students!
+ Book Review
+ Written by a account planning director
+ Excellent book, concise and insightful.
+ The best planning book I've read to date
|
|
|
|
|
|
| |
|
Herd: How to Change Mass Behaviour by Harnessing Our True Nature3 reviews
Mark Earls
Wiley, 2007
How movements really happen.
+ A rare 'business' book - it actually makes you think
Recently, books like The Tipping Point by Malcolm Gladwell or the Influentials by Jon Berry and Ed Keller, have captured the imagination of marketers and the public alike. It's easy to see why. They propose a tidy and believable model of influence.
1.) There are some people who are more ...
|
|
|
|
|
|
| |
|
Lovemarks: The Future Beyond Brands28 reviews
Kevin Roberts
powerHouse Books, 2005
Amazing Piece of Art
+ This book is a beautiful experience
+ creative book
I'm was appointed in a marketing position where I have to build a brand. I do have background in marketing, and I worked as an assistant marketing manager for some time. Yet, I needed some literature to boost me in building a strategy. That's the whole reason behind buying this book :)
It was an ...
|
|
|
|
|
|
| |
|
Smart Mobs: The Next Social Revolution24 reviews
Howard Rheingold
Basic Books, 2003
Remote Control To The World
+ A whirlwind tour through the world next year.
+ Smart Mobs. Smarter Marketers.
How many of you recall that EF Hutton commercial that started off by saying, "When EF Hutton talks, people listen". The same thought can be applied to Howard Rheingold. Rheingold is veteran technology watcher and well-publised futurist. He has identified yet another transformative technology. In ...
|
|
|
|
|
|
| |
|
The Paradox of Choice: Why More Is Less100 reviews
Barry Schwartz
Harper Perennial, 2005
Excellent and easy to read
+ Excelent Book!
+ A Must-Read Manual for Those Suffering from Mall Malaise
+ Insightful, Never Boring
|
|
|
|
|
|
| |
|
Hoopla13 reviews
Crispin Porter + Bogusky, Warren Berger
powerHouse Books, 2006
Advertising
+ Hooplariffic!
if you like advertising, this is a great book from one of the most powerfull ad vertising agencies in th US, very nice design
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