Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ...78 reviews Jeffrey Gitomer Bard Press, 1998 Are your customers satisfied, or loyal? + Easy read and to the point + Customer Satisfaction is Worthless Customer Loyalty is Priceless + the best service + Fantastic mini-course on developing service related loyalty             The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything178 reviews Guy Kawasaki Portfolio Hardcover, 2004 Invaluable reference tool for anyone considering a startup + Great reading! + Great book for startups This book is great for anyone who has been toying with the idea of starting their own business. I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate ...             Why Not?: How to Use Everyday Ingenuity to Problems Big And Small23 reviews Barry Nalebuff; Ian Ayres Harvard Business School Press, 2006 The book that kickstarted my passion for reading + Excellent book + Master your creativity + Invention is the Mother of Necessity? Why not?! + a great book on creativity             Tuesdays with Morrie: An Old Man, a Young Man, and Life's Greatest Lesson2112 reviews Mitch Albom Broadway, 2002 A heartfelt reminder of the important things in life. + I very confidently recommend + Tuesdays with Bill After reading so many spectacular reviews, I decided to give this book a whirl myself, and I'm so thankful I did. First of all, I hate to read. Well, let me rephrase that. I USED to hate to read. Doing so much reading in college leaves me with little energy outside of schoolwork to read, but I ...             Crimes Against Logic: Exposing the Bogus Arguments of Politicians, Priests, Journalists, and Other Serial ...104 reviews Jamie Whyte McGraw-Hill, 2004 Excellent Book + Good Concise Expose of Invalid Reasoning + Logic as a way of life After reading this book and then noticing some of the negative reviews, I was perplexed as to why. So I clicked on the lower reviews and noticed a common theme; they're all upset about Whyte's attempt to diminish Christianity and religion as a whole. So for readers who are very sensitive about ...             Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars44 reviews Jay Conrad Levinson, Rick Frishman, ... Adams Media Corporation, 2002 Guerrilla Publicity Is Informative And Easy To Implement + Excellent publicty samples or templates + Excellent Reference + A Must for every small business person! + A Derek Sivers Recommedation             The One Thing You Need to Know: ... About Great Managing, Great Leading, and Sustained Individual Success46 reviews Marcus Buckingham Free Press, 2005 A promise kept + Transformational Approach - AND they stick! + Great Wisdom Every book holds a promise. This one holds 3 and keeps 4. Not a bad score. The book shares with you the secrets of individual success, management, leadership, and successful relationships. Yes, you could wish Marcus threw in the secret of eternal youth - but, I guess, he is still working on it. ...             First, Break All the Rules: What the World's Greatest Managers Do Differently260 reviews Marcus Buckingham, Curt Coffman Simon & Schuster, 1999 I did, and it works! + It's not really about breaking any rules, but it's a good reading + Best book ever about leadership! + First Break All The Rules             Inspire! What Great Leaders Do12 reviews Lance Secretan Wiley, 2004 What leadership is all about + Leading from the Heart + A Soulful Jump Start + Review of "Inspire..."             The Geography of Thought: How Asians and Westerners Think Differently...and Why53 reviews Richard Nisbett Free Press, 2004 The box I always used to wonder why "Out-of-the-box" was such a powerful phrase in the west, while as an idiomatic expression it had little sway over me. This books goes on the explain the western inclination to codify, compartmentalize, devise rules & laws & a general love of "orderliness". In other ...             The Power of Nice: How to Conquer the Business World With Kindness64 reviews Linda Kaplan Thaler, Robin Koval Doubleday Business, 2006 Nice guys finish FIRST... + Karma + Don't underestimate the title, being nice works + Nice book, but... + A must read for every woman....             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers133 reviews Seth Godin Simon & Schuster, 1999 This book changed my career + Easy read with great insight + Great Book So Far, Especially for Realtors! + Essential marketing material             A Good Hard Kick in the Ass: Basic Training for Entrepreneurs68 reviews Rob Adams Crown Business, 2002 Great on validating the market in early stage start-ups + Necessary Reading For Entrepreneurs + Good basic treatise on marketing + We probably all need a good, hard kick - I know I did!             Free Prize Inside: The Next Big Marketing Idea41 reviews Seth Godin Portfolio Hardcover, 2004 An EXCELLENT Investment! + Make value not ads + Don't let the cover fool you. It's great Wow, what a surprising book! I love the physicality of it, but the content is really what one buys books for and this one won't let you down. The author makes it easy to skim-find what content you're looking for through the presentation of print. He also lets you know that you can skip to the back ...             Guts!: Companies that Blow the Doors off Business-as-usual36 reviews Kevin Freiberg, Jackie Freiberg Doubleday Business, 2003 Inspiration Food! + For all managers When you're looking for inspiration to lead your team, this is the perfect food.Be prepared for generous servings of pride of ownership,innovative approaches,hard work and a caring,human touch combined with gutsy risk-taking ability! The recipe works for all customers, whatever their mood,appetite ...             Squirrel Inc.: A Fable of Leadership through Storytelling6 reviews Stephen Denning Jossey-Bass, 2004 Nuts R Us + Engaging Hearts - Earning Commitment + A Humorous Delivery of Leadership Storytelling + Highly Recommended! + BUY THIS BOOK!             The Monk and the Riddle: The Art of Creating a Life While Making a Living117 reviews Randy Komisar Harvard Business School Press, 2001 I'll sum it up in one paragraph + Quick Read, Great Idea! + This book is about self discovery moreso than business! You can't be happy in life, being an entrepreneur, unless you find a way to find meaning into you business. Venture Capital, post "the bust", is very hard to come by; finding meaning in your business will be a key component in providing you with the drive necessary to overcome the many obstacles ...             How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit15 reviews Guy Kawasaki Hyperion, 1996 Niche Your Company's Way To Greatness! + Excellent Tips and Strategies for Marketing + Make Your Competition Nutty + great + Mishmash of Marketing and Strategy             The Innovator's Solution: Creating and Sustaining Successful Growth50 reviews Clayton M. Christensen, Michael E. Raynor Harvard Business School Press, 2003 the real thing + Iwant answers, not problems? + Disruptive Innovations Key to Spicing Up Competition + Motivation assymetries + The Purpose of Your Product             "Good enough" isn't enough. . . : Nine Challenges for Companies That Choose to Be Great3 reviews Alan Weiss AMACOM, 1999 Highly Recommended! + Alan tells it like it is + If it's by Alan Weiss, it's worth reading Alan Weiss's clarion call for corporate excellence may remind you of your parents' stern guidance in your youth. You weren't sure you wanted to listen to their traditional viewpoints, but you knew they were right. Weiss cites today's watered-down sense of social accountability as the bad seed that ...