Communicating Design: Developing Web Site Documentation for Design and Planning26 reviews Dan Brown New Riders Press, 2006 Communicating Design + A Good Reference for WebSite Design + Wonderfully comprehensive book on IA/UX documetion + Helpful for practitioners             Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant163 reviews W. Chan Kim, Renée Mauborgne Harvard Business School Press, 2005 Blue Ocean is a must Read + Excellent! + A Value Innovation + Any color as long as it is different + Good Book             Wikinomics: How Mass Collaboration Changes Everything79 reviews Don Tapscott, Anthony D. Williams Portfolio Hardcover, 2006 this book made me more creative + Wikinomics for SMEs + Readable overview what a great book. it's one of those books, like daniel pink's a whole new mind, or some of seth godin's books and patrick lencioni's books, that constantly had my brain thinking about changes we could/should make to the company i lead. seriously, like dozens (hundreds?) of ideas. maybe a few of ...             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...90 reviews David Meerman Scott Wiley, 2007 Good for Small Businesses Too + Everything you ever wanted to know about social media + Create content for search engines + A Tremendous Introduction to the Topic + Easy Read. Perfect Sense.             Marketing Metrics: 50+ Metrics Every Executive Should Master28 reviews Paul W. Farris, Neil T. Bendle, ... Wharton School Publishing, 2006 Carry This Book with You + Excellent but for the presentation + Good Primer for Marketing People + Is it Really About Metrics..But There's More To it Than That             The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture89 reviews John Battelle Portfolio Hardcover, 2005 Search - The Future of Technology + Secret to Google's success + Larry and Sergey's Excellent Adventure + A non-technical, solid read for those interested in Google and how Search Works             Meatball Sundae: Is Your Marketing out of Sync?39 reviews Seth Godin Portfolio Hardcover, 2007 Want to be ahead of the curve? Read this book! + Slap yourself + Great book spotlighting new marketing trends + Great current concise review about marketing within the net. As the author stated its pricey for the size of book, + Interesting and useful insights             The Long Tail: Why the Future of Business is Selling Less of More174 reviews Chris Anderson Hyperion, 2006 Wow + Extremely Relevant + Simple, Smart Premise No Longer Ignored + Niches are the new growth             Word of Mouth Marketing: How Smart Companies Get People Talking92 reviews Andy Sernovitz Kaplan Business, 2006 A brainstorming guide to becoming remarkable + This review is word of mouth + It Works. Honestly. + Good Book on WOM + Excellent Book             Here Comes Everybody: The Power of Organizing Without Organizations15 reviews Clay Shirky Penguin Press HC, The, 2008 Important Book - Good Read + Tales from the Long Tail + The Perfect Text for the Hyperconnected Era + Hey Clay, WAZZZZZAAA?             Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising26 reviews Joseph Jaffe Wiley, 2005 The Future of Advertising is Now + The best digerati marketing book yet + Joe Jaffe get's it, the agencies don't. A must read! Joseph Jaffe in his first book lays out the case that traditional advertising is broken and need change in large part to the Internet and rise of consumer generated media. The death of the 30 second spot is in large part do consumer rejection and frustration of ever intrusive ads that aren't ...             Now Is Gone: A Primer on New Media for Executives and Entrepreneurs23 reviews Geoff Livingston, Brian Solis Bartleby Pr, 2007 A wake-up call to PR and marketing practitioners + Great for beginners + Make your boss read this one! + Get this book for your Boss             Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas44 reviews Seth Godin Portfolio Hardcover, 2006 Hardcover Blog You'll Enjoy + Mini Mind Jolts Evangelizing as the little guy in a country of big companies and Wall Street takes energy. Seth Godin has plenty as he shares clear and entertaining ideas on small business. He provides great facts. He sprinkles in personal experiences. He gives anecdotes to which any marketer can relate. This ...             The Brand Gap: Expanded Edition16 reviews Marty Neumeier Peachpit Press, 2005 Get it. + best ever + Must read if you are in advertising! + Well done. + Condensed eye opener             Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION62 reviews Michael Michalko Ten Speed Press, 1991 Must-Have + Good breadth, insufficient depth + The Best "Toys" + Great book!             IdeaSpotting: How to Find Your Next Great Idea12 reviews Sam Harrison How, 2006 Quick Excellent Read + Get those creative juices flowing + Worth every penny - but... I read this as soon as it arrived in the mail, and was done with the book several hours later. I'm a graphic designer and was in a bit of a creative drought, and reading this book really helped lift my creative spirits and got those creative juices flowing. There's lots of inspirational stories ...             The Tipping Point: How Little Things Can Make a Big Difference916 reviews Malcolm Gladwell Back Bay Books, 2002 Loved it! + Great read + Ground Breaking. Shaped Business and Sociological Thinking. + How else can we use the Tipping Point to Improve the World?             Designing the Obvious: A Common Sense Approach to Web Application Design24 reviews Robert Hoekman Jr. New Riders Press, 2006 I want my whole team to read this!! + Good value: sensible, clear, readable I love this book for it's brevity, clarity and simplicity. While everything in this book is obvious and common sense, it is still amazingly useful. You should not underestimate your minds ability to ignore and distort such obvious things, especially when we are emotionally invested in the ...             The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do50 reviews Clotaire Rapaille Broadway, 2007 Outstaanding + Not what I thought --- BETTER! + culturally exposed + If other cultures interest you             Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain12 reviews Stefan Mumaw, Wendy Lee Oldfield How, 2006 Awesome Find! + Caffeine for the Creative Mind + This great book to kick-start creative mind. On first view (size and inside design) I was not impressed! I took a few minutes to review the pages and I was sold! I took the book home and dove right into the exercises that span 6 types of activities! My son, who wants to be a designer @ 16, completed some of the projects until midnight! ...