The Story Factor (2nd Revised Edition)64 reviews Annette Simmons Basic Books, 2006 Storytelling and so much more + Necessary for any sales person + Power of telling stories explained by telling stories This book opened my eyes that storytelling is not only office gossip or stories told at sales presentations to entertain people. Storytelling is a powerful tool that can inspire, influence, and get your mind to open up. I thought it was well written and not like the dry reading many textbooks ...             The Story Factor (2nd Revised Edition)64 reviews Annette Simmons Basic Books, 2006 Storytelling and so much more + Necessary for any sales person + Power of telling stories explained by telling stories This book opened my eyes that storytelling is not only office gossip or stories told at sales presentations to entertain people. Storytelling is a powerful tool that can inspire, influence, and get your mind to open up. I thought it was well written and not like the dry reading many textbooks ...