Made to Stick: Why Some Ideas Survive and Others Die222 reviews Chip Heath, Dan Heath Random House, 2007 A must-read for anyone involved in communication/presentation + If you could make yourself significantly more powerful by reading 336 pages, wouldn't you? + A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business + A good book for both marketing newcomers and seasoned professionals + Made to Stick             Brandjam: Humanizing Brands Through Emotional Design.2 reviews Marc Gobe Allworth Press, 2007 A top pick. + Brandjam: Right on the money! Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to ...             Understanding Color: An Introduction for Designers2 reviews Linda Holtzschue Wiley, 2006 Understanding Color: A Introduction for Designers + nice book This book is pretty good. It explains the different color wheels, how we see color, value, saturation, harmony, and so much more. It is pretty thorough and easy to read. I recommend this book for anyone needing to understand color theory. Minetta Minnick             Brand Apart Joe Duffy One Club Publishing, 2005 Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design. A Brand Apart offers case studies of these and other famous brands and explores how their ...             Emotional Branding: The New Paradigm for Connecting Brands to People37 reviews Marc Gobé, Sergio Zyman Allworth Press, 2001 excellent book + Great resource for personal branding + People Branding : Thats new !! Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from notoriety to aspiration 6) from ...             Spark Innovation Through Empathic Design Jeffrey F. Rayport, Dorothy Leonard-Barton Harvard Business Review, 1997 Almost all companies today compete to some degree on the basis of continuous innovation. And many turn to customers for information to guide that innovation. The problem is that customers' ability to guide new product and service development is limited by their experience and by their ability to imagine and describe possible innovations. How can companies identify needs that customers themselves ...             Thinking Through Art Reflections on Art as Research (Innovations in Art and Design) Katy Macleod Routledge, 2005 Art and thought, what is the nature of this relationship? What kind of thought comes from art and how do we define it? When the art in question is academic research, how is it situated both in terms of higher education and art practice in a wider sense? Thinking Through Art takes an innovative look at artists' experiences of undertaking doctorates. If the making of art is not simply the ...             The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)6 reviews Rich Gold The MIT Press, 2007 Innovating for a World We Want to Live In + Outstanding thesis on creativity in the modern world Lisner Auditorium at GWU in DC hosted a conference "Confronting the Global Triple Crisis: Climate Change, Peak Oil and Global Resource Depletion & Extinction" Sept. 14-16, 2007 sponsored by the IPS and IFG. With the talks from this conference still reverberating in my head, I find "The Plenitude: ...             Design in Business: Strategic Innovation Through Design J. R. Bessant, Margaret Bruce Financal Times Management, 2002             Brand Apart Joe Duffy One Club Publishing, 2005 Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design. A Brand Apart offers case studies of these and other famous brands and explores how their ...             Emotional Branding: The New Paradigm for Connecting Brands to People37 reviews Marc Gobé, Sergio Zyman Allworth Press, 2001 excellent book + Great resource for personal branding + People Branding : Thats new !! Emotional Branding is a must, it is complete, well written and full of inspiring examples The decalogue alone is worth the purchase 1) from consumers to people 2) from product to experience 3) from honesty to trust 4) from quality to preference 5) from notoriety to aspiration 6) from ...             Thinking Through Art Reflections on Art as Research (Innovations in Art and Design) Katy Macleod Routledge, 2005 Art and thought, what is the nature of this relationship? What kind of thought comes from art and how do we define it? When the art in question is academic research, how is it situated both in terms of higher education and art practice in a wider sense? Thinking Through Art takes an innovative look at artists' experiences of undertaking doctorates. If the making of art is not simply the ...             Spark Innovation Through Empathic Design Jeffrey F. Rayport, Dorothy Leonard-Barton Harvard Business Review, 1997 Almost all companies today compete to some degree on the basis of continuous innovation. And many turn to customers for information to guide that innovation. The problem is that customers' ability to guide new product and service development is limited by their experience and by their ability to imagine and describe possible innovations. How can companies identify needs that customers themselves ...             Understanding Color: An Introduction for Designers2 reviews Linda Holtzschue Wiley, 2006 Understanding Color: A Introduction for Designers + nice book This book is pretty good. It explains the different color wheels, how we see color, value, saturation, harmony, and so much more. It is pretty thorough and easy to read. I recommend this book for anyone needing to understand color theory. Minetta Minnick             Made to Stick: Why Some Ideas Survive and Others Die222 reviews Chip Heath, Dan Heath Random House, 2007 A must-read for anyone involved in communication/presentation + If you could make yourself significantly more powerful by reading 336 pages, wouldn't you? + A great read for leaders who need to sell ideas - an excellent read for anyone in the agency business + A good book for both marketing newcomers and seasoned professionals + Made to Stick             Brandjam: Humanizing Brands Through Emotional Design.2 reviews Marc Gobe Allworth Press, 2007 A top pick. + Brandjam: Right on the money! Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to ...             The Plenitude: Creativity, Innovation, and Making Stuff (Simplicity: Design, Technology, Business, Life)6 reviews Rich Gold The MIT Press, 2007 Innovating for a World We Want to Live In + Outstanding thesis on creativity in the modern world Lisner Auditorium at GWU in DC hosted a conference "Confronting the Global Triple Crisis: Climate Change, Peak Oil and Global Resource Depletion & Extinction" Sept. 14-16, 2007 sponsored by the IPS and IFG. With the talks from this conference still reverberating in my head, I find "The Plenitude: ...             Design in Business: Strategic Innovation Through Design J. R. Bessant, Margaret Bruce Financal Times Management, 2002