Right Side Up Alan Mitchell Profile Business, 2002 The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and ...             The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative20 reviews Stephen Denning Jossey-Bass, 2005 Don't Miss the chapter on the paradox of innovation + Get Where People Are Coming From and They'll Go Where You'd Like Them to Go + thnking outside the box + Put away the PowerPoint slides             Managing Brand Equity4 reviews David A. Aaker Free Press, 1991 MARKETING EQUALS MANAGING BRAND EQUITY + One of the Bests + A great way to invest money and reading time tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.             The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival21 reviews Al Ries, Laura Ries Collins Business, 2004 Very Well Done + Which way to go? + Darwin's Divergence Theory Powerful in Business Marketing + Try the divergence test in your daily career             The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do56 reviews Clotaire Rapaille Broadway, 2006 Delivers the goods + Once in a great while... + fascinating + The human condition by culture....             Strategic Brand Management, Second Edition12 reviews Kevin Lane Keller Prentice Hall, 2002 Well Updated with Lot of Cases and Interesting Stuff + smooth transaction, exact product, nice&easy supplier + All you need for Brand Management + The One Source + Brand building is important             The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business ...1 review John Grant Texere, 2000 New Marketing Manifesto- Branding Excellence In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.             Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers11 reviews Bernd Schmitt Wiley, 2003 Schmitt is a guru writing effective contents with a easy and humor style + Migrate to Customer Experience + Was great but not extraordinary!!! Bernd Schmitt invented the Experiential Marketing and inspite of being a point of reference in the new marketing world, he shuns academicism and his books are always effective, clever and pleasant to read thank to his humor and easy style. A must read book for anyone who realizes that customer ...             Strategic Brand Management5 reviews Jean-Noel Kapferer Free Press, 1994 A Terrific Book! + A holistic approach to brand architecture + kapferer clarifies - brand management is in its infancy + Practical text, suitable for all marketing professionals.             Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management9 reviews l Wiley, 2005 A Thorough Analysis on Branding + great book with clear point and concise infor + Branding defined. + good book + Branding insights from business school experts             How Customers Think: Essential Insights into the Mind of the Market46 reviews Gerald Zaltman Harvard Business School Press, 2003 Essential Tools for Positioning & Customer Experience Improvement If a picture tells 1,000 words, and the average person uses 5-6 metaphors per minute, then typical market research is just hitting the tip of the iceberg in accessing the 5,000+ wpm that customers process internally. Zaltman shows how to tap into the subconscious and nonverbal elements by using ...             The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes15 reviews Margaret Mark, Carol S. Pearson McGraw-Hill, 2001 Dry but valuable + A Brand Is Never Just A Logo Alright, I'll be the first to admit it; this book is not an easy read. In fact, I'd call it a slog (and I'm a readaholic who can't put down the back of a cereal box!). But, the concepts presented are worth the work. The authors explain what's so darn compelling about Apple's logo, what type of ...             The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do56 reviews Clotaire Rapaille Broadway, 2006 Delivers the goods + Once in a great while... + fascinating + The human condition by culture....             Strategic Brand Management5 reviews Jean-Noel Kapferer Free Press, 1994 A Terrific Book! + A holistic approach to brand architecture + kapferer clarifies - brand management is in its infancy + Practical text, suitable for all marketing professionals.             Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers11 reviews Bernd Schmitt Wiley, 2003 Schmitt is a guru writing effective contents with a easy and humor style + Migrate to Customer Experience + Was great but not extraordinary!!! Bernd Schmitt invented the Experiential Marketing and inspite of being a point of reference in the new marketing world, he shuns academicism and his books are always effective, clever and pleasant to read thank to his humor and easy style. A must read book for anyone who realizes that customer ...             Strategic Brand Management, Second Edition12 reviews Kevin Lane Keller Prentice Hall, 2002 Well Updated with Lot of Cases and Interesting Stuff + smooth transaction, exact product, nice&easy supplier + All you need for Brand Management + The One Source + Brand building is important             The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival21 reviews Al Ries, Laura Ries Collins Business, 2004 Very Well Done + Which way to go? + Darwin's Divergence Theory Powerful in Business Marketing + Try the divergence test in your daily career             The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative20 reviews Stephen Denning Jossey-Bass, 2005 Don't Miss the chapter on the paradox of innovation + Get Where People Are Coming From and They'll Go Where You'd Like Them to Go + thnking outside the box + Put away the PowerPoint slides             The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business ...1 review John Grant Texere, 2000 New Marketing Manifesto- Branding Excellence In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.             Managing Brand Equity4 reviews David A. Aaker Free Press, 1991 MARKETING EQUALS MANAGING BRAND EQUITY + One of the Bests + A great way to invest money and reading time tHIS BOOK GIVES YOU THE INSIGHT ALL MARKETERS NEED. IT`S WRITTEN IN A WAY SO WE CAN IMPLEMENT OR BASE STRATEGIES, WHERE TO DIRECT THE EFFORTS AND HOW TO SUCCESFULLY RATE THE IMPACT. ANYONE IN A MANAGING POSITION SHOULD READ THIS BOOK.